Tata’s much anticipated Super App is finally showing signs of arrival. The Chairman of the Tata Group N Chandrasekaran has recently given a sneak peek of the ‘TataNeu’ super app to its senior leadership.
The app is yet to get a commercial launch and currently, the platform will be open only for use among its employees.
The term ‘super app’ was introduced by Mike Lazardis, Founder of BlackBerry in 2010, which means to have many apps in an umbrella of one app. The super app TataNeu will board many apps such as BigBasket, 1MG, Taj, Croma, and AirAsia, and apps like Titan, Tanishq, Cliq, and Starbucks are yet to get into it. This move comes in response to the government’s plan of introducing strict measures within the e-commerce sector.
In the app, Tata Neu will have a loyalty program where customers can earn redeemable points and use them at the time of their next purchase. With this move, Tata Group will become the first on the list to launch a super app.