The Body Shop India Partners with Sanya Malhotra & Miracle Foundation to Launch #LightALittleLife

Partnering with Miracle Foundation, this program aims to provide on ground, robust and sustainable support to children whose lives have been devastated by the second wave of the pandemic in India.
The Body Shop India Partners with Sanya Malhotra & Miracle Foundation to Launch #LightALittleLife

Beauty brand The Body Shop India has launched its #LightALittleLife program this festive season, to support children who have lost their families, caregivers, and livelihoods to the Covid-19 pandemic. The brand has also onboarded actor Sanya Malhotra as Chief Brand Advocate as she brings with her change-making voice, stereotype smashing persona, and fan-favorite appeal to The Body Shop’s mission.

With the launch of this program, The Body Shop reiterates its deep commitment towards local communities while staying true to its purpose as a global change-making brand since 1976. In partnership with Miracle Foundation, this program aims to provide on-ground, robust, and sustainable support to children whose lives have been devastated by the second wave of the pandemic in India.

Primarily focused on children who have lost their families or family livelihoods, The Body Shop, through the #LightALittleLife program, will provide vital education and healthcare support for these children. The program will provide school supplies, coaching, tutor support, internet connectivity for online learning, timely medical tests, prescriptions, supplements, access to quality healthcare inclusive of emergency healthcare.

To this end, The Body Shop is raising funds through all its point of sales including its 200+ retail stores as well as an online store allowing for voluntary customer donations of minimum of Rs 20. Every customer donation will be matched by an equivalent amount from The Body Shop. The brand aims to raise awareness, match donations and raise a minimum of Rs 2 million over the next 3 months for the children of Miracle Foundation.

Shriti Malhotra

Shriti Malhotra, CEO, The Body Shop India, said, “As we head into what we hope will be a joyful festive season, we cannot forget that the pandemic has devastated some of the most vulnerable communities in our country this year. Being an activist brand means using our voice to speak for those who cannot speak for themselves and shining a light on communities in need. Through the Light A Little Life program, we are aiming to make real and lasting change for our children who have lost their caregivers in the pandemic. There can be no better time and cause than this as we welcome Sanya Malhotra to The Body Shop India as our Chief Brand Advocate. Self-made, independent, outspoken, intensely real, and highly relatable, Sanya's cinematic choices are truly inspiring to young women in our country, and her commitment to empowering women and girls resonates with our feminist brand purpose perfectly. We have always believed in the power of collectivism and that a positive difference can be made when the right people come together. Sanya is a natural choice for us to lead our brand advocacy, amplify our unique activist voice and help us make that difference.”

Sanya Malhotra, Chief Brand Advocate, The Body Shop India, maintained, “Joining The Body Shop India family is an extraordinary milestone. Whether it's ethical sourcing, going cruelty-free, veganism, championing inclusive beauty and sustainability, The Body Shop is a beauty brand of many firsts and I'm proud to have the opportunity of representing The Body Shop. Light A Little Life is a movement that is very close to my heart. We have all heard heart-wrenching stories of children losing their families to Covid without knowing how to help, but this program gives us the power to make a real difference in their lives and support them in various ways. I look forward to being a part of this campaign and partnering with The Body Shop as we work towards a better, kinder, more gender-equal, and sustainable world.”

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