The Lexicon Group, one of the largest education groups in Pune has now entered the lifestyle market with a childcare brand CITTA.
CITTA (derived from the Sanskrit word ‘Chitta’ – meaning consciousness) is the brainchild of mother-daughter duo Monisha and Akanksha Sharma. The brand works on the ideology of providing nourishing benefits to a child by using ingredients that are natural, safe, and are our grandmother’s recipes that are backed by science, the company stated.
“The backbone of CITTA’s products lies in its roots. The core of the products is the age-old tradition and wisdom that is passed on from generations and backed by science. All our products are 100% safe to use on babies and kids. Babies are the most innocent beings, and it is our job to protect them. At CITTA, we ensure that all our products have the highest standards of safety so that mothers can use them blindfolded while taking care of their children. Our principle is very simple- Babies deserve the best, so every ingredient applied on their body must be safe and should benefit them,” said Akanksha Sharma, CEO, CITTA (Lexicon Lifestyle Pvt Ltd).
The company stated that each one has been designed with thought and age-old wisdom married with state-of-the-art technology and natural Indian ingredients.
“The Lexicon Group has been around for more than 15 years now. We are one of the few pioneering education groups in Maharashtra. The group works very closely with kids and children of different age groups. The idea to launch CITTA came purely from watching kids and with the realization that we should offer them a personalized experience of their grandmother’s touch that today’s generation is devoid of due to various professional commitments. Through CITTA we want every child to feel the endless love of their grandmother!,” said Pankaj Sharma, President, The Lexicon Group.