The Organic World, the non-franchisee, multi-brand organic and natural store chain in South India, has announced its plans to strengthen its omnichannel presence in India. As part of its omnichannel strategy, the retail brand plans to set up 10 more stores in the southern states by mid-2022 and amplify its e-commerce presence through its recently launched app.
This expansion reaffirms The Organic World’s commitment to offering ‘better choices’ to its customers, from the type of products offered and customer service to offers and loyalty programs.
Commenting on the expansion plans, Gaurav Manchanda, Founder & Managing Director, The Organic World, said, "It has been our constant endeavor to make our assortment of better choices more accessible to our customers, to consistently empower them with products that offer a healthier alternative and help them on the journey to a chemical-free lifestyle. With the new app, over 1,500+ chemical- and preservative-free products are now just a click away for our consumers. By increasing the number of our stores from our existing ten stores, we will be present in all key catchment areas of Bengaluru. We are also in the process of exploring other South Indian markets like Chennai."
"This omnichannel strategy underlines our promise of ensuring accessibility of all our products as well as providing small and local ‘better for you brands’ the widest platform possible to compete against the bigger brands. Building scale will also ensure affordability for all customers," he further added.
The Organic World’s current offerings include organic-certified, pesticide-free fruits and vegetables, trans-fat-free snacks, chemical-free groceries, toxin-free homecare products, natural and paraben-free personal care, chemical-free health and wellness products as well as carefully curated natural and organic childcare products.
Over the last four years, The Organic World has steadily expanded its footprint in Bengaluru, at the start of 2021, the retail chain was present in 10 locations across the city. The brand’s biggest unique value proposition is its philosophy of offering ‘better choices’ to its consumers across the entire monthly needs consumption basket, which underlines its commitment to being a responsible retailer.