In less than a year of its first launch, Europe’s leading giant and popular smart TV brand, Thomson has captured 6 percent of the Indian online market share in the washing machine category. The brand is now pegging to capture 10 percent of the online market in months to come.
The consumer tech brand is all set to launch its fully automatic top load washing machines TTL 6501 in 6.5 kgs and TTL 7501 in 7.5 kgs with prices starting Rs 12,499 and Rs 14,499 and will be available on Flipkart.
Establishing its leadership with the ‘Make in India’ or ‘Go Local Vocal’ approach, Thomson has been prompt in bringing its whole spectrum of home appliances from Smart TVs, Washing Machines to Air Coolers to the Indian market at very competitive prices. Always going with the ‘consumer-first’ approach, the brand has created great loyalty amongst its target audience, who is discreet, price-sensitive, and looking for best-in-class technology.
Excited about the launch and anticipating a demand revival ahead of the festive season, Avneet Singh Marwah, CEO, Super Plastronics Pvt Ltd (India Licensee, Thomson), said, “The COVID-19 pandemic has brought a lot of learning for Thomson as it continues its momentum on 'Atmanirbhar Bharat' and remains committed to moving towards a self-resilient India. With the launch of our new automatic machines, we are happy to announce that we have started manufacturing in-house. All Thomson fully automatic top load machines are now built-in India and we will be continuously adding to this line-up. In next two years time, we are looking to have the maximum models and just like our range of Smart TVs, have the highest portfolio in the washing machine category too.”
Preloaded with 10 different smart wash programs, these washing machines have been specially designed with stainless steel diamond-cut drums. Offering thermal protection technology, and also allow an auto power-cut in case of voltage fluctuations, eliminating the risk of fire. These also come pre-fitted with the rat mesh that prevents them from any damage, caused due to rodents.