Tablez has unveiled its first store of global retail toy brand Toys“R”Us in Delhi at Vegas Mall. The move comes after the brand’s successful store launches in Mumbai, Chandigarh, and Pune last year.
With this launch, Toys”R”Us has thirteenth stores in India.
Adeeb Ahamed, Managing Director of Tablez, said, “It is exciting to open our first store in the national capital Delhi, a cosmopolitan city with a vibrant culture and people. At Toys“R”Us, I am sure children and adults alike will experience a sense of discovery, unlike any other toy store they have been to. The youthfulness of the brand mirrors the vibe and vitality of the young population, and we are positive the store will enjoy a great reception here.”
New store offerings
The newly opened store provides a full range of toys for children aged three to 11 years. Toys”R”Us store has a dedicated section for each category of toys, with an extensive assortment ranging from a diecast car to flying drones to dollhouses.
The store also offers a variety of games and toys such as Nerf blasters, Lego blocks, Rubik cubes, along with youth basketball and football gear. The children cal also discover instructive toys, arts and craft books, riddle games and other recreational activities in their learning class area.
“We are keen to enhance the retail experience and offer a wider range of quality products through our stores across India. We believe there is plenty of opportunities for us to grow further and expand in India, including the Tier 2 and 3 cities,” Ahamed added.
The new Delhi store is also home to Babies“R”Us, the quintessential stop for expecting as well as new parents. This section provides a full range of products from diapers, food, wipes, and almost everything a parent needs to nurture infants.
Babies“R”Us also offers a unique in-house program, Geoffrey’s Birthday Club, an enrolment concept offering kids a unique experience in their birthday month. It features special birthday parties, attractive offers, games, cake cutting, and other activities, providing for a fun time for kids of all ages and sizes.