TradeIndia Ventures into the B2B E-Commerce Space
TradeIndia Ventures into the B2B E-Commerce Space

TradeIndia has forayed into the B2B e-commerce space with the launch of TI Shopping, a state-of-the-art e-commerce platform where customers can buy products directly onsite on the TradeIndia platform.

Initially, the B2B trade and e-commerce player will now focus on the FMGC category. It has also partnered with ePayLater to offer interest-free credit to both buyers and sellers.

The launch of TI Shopping together with ePayLater is an important transformative milestone for India’s comprehensive B2B commerce ecosystem and is slated to further TradeIndia’s growth and expansion objectives.

The TI shopping platform focuses on capitalizing on the B2B e-commerce market in India as the rapidly burgeoning sector where small and mid-sized businesses like Kirana stores, hotels and restaurants, offices, etc. are targeted online, creating a $60 billion revenue opportunity.

Commenting on the launch, Sandip Chhettri, CEO, Tradeindia, said, “The TI shopping platform will enable buyers and sellers not only to simplify the shopping process but will also offer interest-free credit to both. As India is the largest hub of small businesses and ‘Kirana stores in the world, such an industrious transition will hold enormous growth potential and expansion opportunities for the overarching industry.”

With this latest move into the B2B space, TradeIndia has onboarded more than 1000+ sellers and over 4000 SKUs with the aim of connecting a vast number of small businesses to interact and procure directly from manufacturers and suppliers and also help them to gain access to credit.

Customers such as Kirana shops will now have the opportunity to purchase products directly on the TI shopping portal with TradeIndia paying on behalf of the procurer and later receiving payment from the buyer within an interest-free duration of 14 days. This will be realized through the optimization of advanced AI technology that will help both buyers and sellers locate promising leads and avail of credit facilities, respectively. 

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Retail India News: Convergent Finance and Samara Capital to Acquire Majority Stake in Agro Tech Foods Limited
Retail India News: Convergent Finance and Samara Capital to Acquire Majority Stake in Agro Tech Foods Limited

Convergent Finance LLP and Samara Capital have jointly declared the finalization of definitive documents for acquiring a 51.8 percent stake in Agro Tech Foods Limited (ATFL) from a subsidiary of Conagra Brands, Inc. ATFL, a listed company on the Bombay Stock Exchange and the National Stock Exchange, will undergo a mandatory open offer for an additional 26.0 percent of outstanding shares due to this acquisition. The deal is pending customary regulatory approvals and is anticipated to be completed in due course.

Conagra has been a controlling shareholder of ATFL since 2011, and during its tenure, ATFL expanded its food portfolio, featuring renowned brands like ACT II popcorn and Sundrop edible oils. Both brands are leaders in their categories, catering to both in-home and out-of-home consumption. ATFL will retain the license for the ACT II brand from Conagra for use in India.

Harsha Raghavan, Managing Partner at Convergent Finance said, “Agro Tech Foods’ category-defining brands have been beloved household names for the past three decades, thanks to the company’s relentless focus on quality, innovation, and customer delight. As India’s rapidly-growing consumer class expands and discretionary income levels continue to rise, we will expand ATFL’s distribution reach and product range, thereby transforming it into the country’s leading packaged and snack food platform.

Manish Mehta, Managing Director and Co-Chief Investment Officer at Samara Capital said, “We are delighted to lead the acquisition of a majority stake in ATFL in partnership with Convergent. The company’s brands have high recall value with India’s consumers, and we aim to complement this hard-earned recognition with our knowledge of India’s food and consumer sectors to increase ATFL’s presence in fast-growing, high-margin categories. We intend to create a large and unique branded food platform in the country with this acquisition.

Convergent Finance LLP, known for its investment management and advisory role, follows a value investing approach, emphasizing fair valuations through negotiated transactions. Samara Capital, founded in 2007, is a mid-market private equity firm in India with a focus on creating long-term value in partnership with entrepreneurs. Consumer and Retail form a significant focus area for Samara.

Conagra Brands, Inc, headquartered in Chicago, is a leading North American branded food company with a portfolio of iconic brands, including ACT II, Birds Eye, Duncan Hines, Healthy Choice, and Marie Callender’s, among others. The company is driven by a commitment to innovation and evolving to meet changing food preferences.


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