TradeIndia has forayed into the B2B e-commerce space with the launch of TI Shopping, a state-of-the-art e-commerce platform where customers can buy products directly onsite on the TradeIndia platform.
Initially, the B2B trade and e-commerce player will now focus on the FMGC category. It has also partnered with ePayLater to offer interest-free credit to both buyers and sellers.
The launch of TI Shopping together with ePayLater is an important transformative milestone for India’s comprehensive B2B commerce ecosystem and is slated to further TradeIndia’s growth and expansion objectives.
The TI shopping platform focuses on capitalizing on the B2B e-commerce market in India as the rapidly burgeoning sector where small and mid-sized businesses like Kirana stores, hotels and restaurants, offices, etc. are targeted online, creating a $60 billion revenue opportunity.
Commenting on the launch, Sandip Chhettri, CEO, Tradeindia, said, “The TI shopping platform will enable buyers and sellers not only to simplify the shopping process but will also offer interest-free credit to both. As India is the largest hub of small businesses and ‘Kirana stores in the world, such an industrious transition will hold enormous growth potential and expansion opportunities for the overarching industry.”
With this latest move into the B2B space, TradeIndia has onboarded more than 1000+ sellers and over 4000 SKUs with the aim of connecting a vast number of small businesses to interact and procure directly from manufacturers and suppliers and also help them to gain access to credit.
Customers such as Kirana shops will now have the opportunity to purchase products directly on the TI shopping portal with TradeIndia paying on behalf of the procurer and later receiving payment from the buyer within an interest-free duration of 14 days. This will be realized through the optimization of advanced AI technology that will help both buyers and sellers locate promising leads and avail of credit facilities, respectively.