Trident Strengthens Retail Footprint; Opens 6 New Showrooms Across India

The brand has opened six new exclusive showrooms for its bed and bath linen brands.
Trident Strengthens Retail Footprint; Opens 6 New Showrooms Across India

Trident Limited, the flagship Company of Trident Group, a $1 billion Indian business conglomerate and leading global player in home textiles, has expanded its retail presence in India. The brand has opened six new exclusive showrooms for its bed and bath linen brands.

Spread across 500 square feet each, the newly launched showrooms are situated in Ludhiana (two showrooms), Panchkula, Pune, Solapur, and Bhopal. This takes the total count of Trident’s exclusive showrooms across the country to 18. 

On the occasion, Rajinder Gupta, Chairman, Trident Group, said, “These showrooms are a significant milestone in our journey. With this expansion, we will make our innovative, value-driven offerings and affordable luxury accessible to a wider audience who are looking for great quality products by homegrown brands.”

Trident Strengthens Retail Footprint; Opens 6 New Showrooms Across India

“We also take this opportunity to strengthen our support to Prime Minister’s vision of ‘Make In India’, which has also been the core philosophy behind our formidable manufacturing capabilities. We are excited to sustain our growth momentum and unlock new frontiers of growth for our industry,” he added.

At the inauguration of Panchkula showroom, Rajneesh Bhatia, CEO, Domestic & E-commerce, said, “The spirit of Trident is invincible when it comes to ‘Vocal for Local’ and ‘Local for Global’ and in order to intensify this spirit, we are projecting to take the count of our exclusive showrooms to 45 by the end of 2021. We also envisage to launch other products, within the segment of health and hygiene, that will be conveniently accessible across India, at competitive prices.”

Trident has been steadily expanding its brick-and-mortar as well as online retail presence to meet the growing demand for home textiles products triggered by a prolonged lockdown and subsequent growing consumer interest in home decor.

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