Triumph International Opens First Exclusive Retail Store in Pune

Triumph International India, one of the world’s leading intimate apparel brands, has opened its first exclusive standalone retail store in Pune at Phoenix Marketcity, Viman Nagar. The new store hosts both their brands -Triumph and iconic bodywear brand sloggi, introduced by Triumph International India recently. 

The 804 sq. ft. store is thematically designed with set-ups and fixtures in both brands’ signature colors. The store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience, and an extensive range of premium intimate clothing across various categories. Consumers can also avail expert fitting advice from their well-trained fit experts.

With a determined vision of providing a range of comfortable and splendid arrays of lingerie, Triumph International was founded in Germany, 1886. Placing women at the forefront, Triumph International has surprised its customers in India since 2002 and has remarkably built an offline presence in 81 leading cities in the country. Triumph also launched its unisex bodywear brand sloggi in October last year and recently inaugurated the first sloggi store in Nexus Seawoods, Navi Mumbai.

To add more elegance and glamour to the well-designed premium store, Bollywood actress Mrunal Thakur inaugurated the store accompanied by Santhosh Sivaramakrishnan (Commercial Director, India, and Sri Lanka, Triumph International).

Santhosh Sivaramakrishnan, Commercial Director, India, and Sri Lanka, Triumph International said, “Triumph International has always taken pride in delivering as per customer expectations. The industry is dynamic which requires us to adapt by redefining our strategies. While we are in the process of tapping the customer journey, consumer expectations continue to push brands to improve consistency and seamlessness across all channels to have a competitive edge. Our omnichannel strategy combined with our innovation takes Triumph and sloggi to newer heights with every new store being launched in India. We are excited to bring to the diverse and discerning customers of Pune a truly international retail experience.”

Shweta Verma, Head of Product and Marketing, India and Sri Lanka, Triumph International shared, “Innovation plays a major role in operations at Triumph International. We as a team work collectively in bringing international innovation in the innerwear industry to Indian consumers. A lingerie is much more than a piece of clothing for a woman. It has the ability to positively impact one’s confidence and uplift one’s mood.” 

“It is important to find the perfect fit accompanied by the trending styles and patterns, and we deliver just that. Our ‘Smart Lingerie’ product series is a great example of how the brand constantly innovates and designs adaptable and comfort-led products with all bodies in mind. Our ‘Fit Smart’ bras intelligently mold to each woman’s unique body providing her with comfort and an ultimate sense of freedom,” she added.

Triumph is one of the lingerie brands that women seek for their innerwear needs when it comes to comfort, inclusivity, and timeless fashion. Triumph strives to empower all women to find the magic and feel across their wide range from comfortable T-shirt bras to fancy lace bras, and from high-performance sports bras and fun swimwear to relaxing loungewear.

sloggi which is positioned to bring true comfort to peoples’ everyday life by creating the most wearable, innovative bodywear for men and women in the world, stocks global best-selling collections like ZERO Feel, GO Allround, Go, Start, Ever Fresh, S by sloggi and Shore, the swimwear collection.