Health food startup True Elements has appointed Ved Agarwal as its Head of Marketing. In addition to building a brand that customers trust and love, he will also fuel the demand-generation engine across online and offline channels.
He has a proven track record for delivering innovation and growth to the brands he has led. With over 11 years of experience, he has held key roles in Marketing and Sales in companies such as Amazon, Marico, ITC, and Cadbury. Having previously worked on both digital and traditional ecosystems and worked extensively on category creation, product innovations, brand launches, and management of large 1,000+ cr brands, he comes with robust learnings and skills that will be pertinent to building the brand at True Elements.
The brand, which built its first leg of growth predominantly on the back of innovative clean label product offerings and building high consumer trust, is strengthening its marketing muscle with this leadership appointment.
Sreejith Moolayil, Co-Founder & COO at True Elements, told, “We are glad to have Ved join our leadership team and lead brand strategy and integrated marketing, as we scale rapidly and build a stronger consumer franchise.”
Puru Gupta, Co-Founder & CEO at True Elements, asserted, “We believe Ved’s diverse and rich experience across traditional trade to digital and brand management will help us in our journey of becoming a Rs 300 crore brand in the next 18 months. True Elements is at an inflection point and we are excited to have him drive the agenda of strengthening the brand narrative and driving salience to the next level.”
Speaking on his appointment, Ved Agarwal, Head of Marketing, shared, “In an environment where there is immense pressure to experiment with brand values in exchange for rapid scale and growth, True Elements stands out with its brand commitment of staying True to its word and promises. Its rapid growth is not just driven by market and product range expansion, but by enormous earned consumer trust, demonstrated by its consistent repeat order rate of more than 65 percent since the first year of its operations. I look forward to growing with the brand and building a community of consumers who resonate with the brand’s values.”