trueBrowns Ropes in Chitrangda Singh, Unveils Latest Festive Edit, Maati
trueBrowns Ropes in Chitrangda Singh, Unveils Latest Festive Edit, Maati

The homegrown, everyday wear brand, trueBrowns launched its latest collection, Maati, in association with ace actor, Chitrangda Singh, not only helming the hat of the co-creator but, also as the face of this festive edit. With the onset of the joyous and exuberant days of festivities ahead, one cannot help but feel resolute and optimistic, and the collection is a remarkable tribute to the anticipation of the heartening days ahead.

trueBrowns, which has always pursued to explore and bring Indian tradition and crafts to the forefront, lead its design aesthetic with the same approach with this collection too, this time dabbling with the alluring technique of Bandhani.

Always keeping functionality as the core principle behind its collections, trueBrowns has since its inception strived to appeal to the real, Indian women, rooted in culture, however, modern in her approach, a true representation of the brand ethos, trueYou. With Chitrangda not conforming to the traditional beauty standards laid out in the country and being a woman of substance, leading life on her own terms, devoid of succumbing to societal norms, the brand could not have found a better representative to endorse its ideology.

Maati presents an alluring selection of 59 styles, quintessential for the upcoming festive days, integrating luxe fabrics, and exclusive designs, however, not drifting away from its core design mantra – comfort. With Chitrangda preaching the same design aesthetic as that of the brand, which is, minimalism, the collection brings to the foreground, pieces that address, functional festive. Comprising of fusion wear with ethnic silhouettes and modern cuts, the brand has played with an extensive range of hues, varying from dainty pastels to festive brights. 

Maati champions the handmade technique of Bandhani, incorporating it as digital prints, thus instilling a look of modernity. With a diverse synthesis of co-ord sets, kurta sets, pre-draped sarees with belts, kaftans, long dresses, skirt sets, 3 pieces sets like jacket kurta/blouse sets, the latest collection again endorses a relaxed festive attire through their classic plunging V-necks and high slits along with round necks and one-shoulder styles too. Along with the standard styles, the brand has further experimented with gathered sleeves, drop shoulder/batwings sleeves, and cuff sleeves, along with lace embellishments to accompany them, thus adding a fun element to the festive and perennial silk fabric.

Udita Bansal, Founder, trueBrowns, said, “This is our first celebrity collaboration and we could not have asked for someone better suited than Chitrangda to accompany us on this journey. It is extremely fortunate that our vision, design aesthetics, and views have been so in sync and that is reflected in the collection itself. The collaboration has been very harmonious and we hope that this association is just the first of many more to come.

The brand which has always aimed to celebrate the motto of modern femininity and the idea of a self-sufficient woman has repeatedly brought to the forefront easy-to-do and style outfits, along with a wide size range of 2XS to 6XL with free-of-cost customization available. This festive season, revamp your wardrobe with easy-to-wear, stylish looks, that are fun, quirky, and comfortable whilst maintaining the chic factor high!

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