Super Plastronics Pvt Ltd (SPPL) is aiming for a 25 percent growth in revenue to around Rs 1,000 crore this financial year. The TV manufacturing company said that this growth will be led by the fast-growing affordable smart TV segment.
Recently, Super Plastronics announced a brand licence agreement with German audio-video products maker Blaupunkt. With this agreement, the company which launched TV in India is eyeing the growth opportunity in the affordable smart TV segment to continue.
The Noida-based company is also strengthening its infrastructure like service centres and warehousing for last-mile delivery in Tier-II and -III towns.
With brand Blaupunkt, Super Plastronics has now entered into the premium segment of Android Smart TVs.
Besides Blaupunkt, the company has a portfolio of six brands operating in the TV and appliances segment, including Thomson, Kodak, White-Westinghouse, and two of its in-house brands SVL and Suntek.
Avneet Singh Marwah, Chief Executive Officer, Super Plastronics Pvt Ltd, said, “SPPL and its other group companies put together had a revenue of around Rs 800 crore in last financial year ended on March 31, 2021. Our goal is to cross overall revenue of Rs 1,000 crore in FY 2021-22.”
“The pandemic-hit FY21 was a fantastic year for the company, which witnessed pent-up demand and change in the consumer trends. We see a huge trend for smart TVs. In a pandemic, what we were expecting to happen in the next five years, happened in just about 8-9 months only,” Marwah added.