TV Maker Super Plastronics Eyes 25 pc Revenue Growth to Rs 1,000 cr in Current Fiscal
TV Maker Super Plastronics Eyes 25 pc Revenue Growth to Rs 1,000 cr in Current Fiscal

Super Plastronics Pvt Ltd (SPPL) is aiming for a 25 percent growth in revenue to around Rs 1,000 crore this financial year. The TV manufacturing company said that this growth will be led by the fast-growing affordable smart TV segment.

Recently, Super Plastronics announced a brand licence agreement with German audio-video products maker Blaupunkt. With this agreement, the company which launched TV in India is eyeing the growth opportunity in the affordable smart TV segment to continue.

The Noida-based company is also strengthening its infrastructure like service centres and warehousing for last-mile delivery in Tier-II and -III towns.

With brand Blaupunkt, Super Plastronics has now entered into the premium segment of Android Smart TVs.

Besides Blaupunkt, the company has a portfolio of six brands operating in the TV and appliances segment, including Thomson, Kodak, White-Westinghouse, and two of its in-house brands SVL and Suntek.

Avneet Singh Marwah, Chief Executive Officer, Super Plastronics Pvt Ltd, said, “SPPL and its other group companies put together had a revenue of around Rs 800 crore in last financial year ended on March 31, 2021. Our goal is to cross overall revenue of Rs 1,000 crore in FY 2021-22.”

“The pandemic-hit FY21 was a fantastic year for the company, which witnessed pent-up demand and change in the consumer trends. We see a huge trend for smart TVs. In a pandemic, what we were expecting to happen in the next five years, happened in just about 8-9 months only,” Marwah added.

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