Twenty Dresses from Nykaa Fashion Unveils Work Wear Collection
Twenty Dresses from Nykaa Fashion Unveils Work Wear Collection

As work-from-home continues to be the norm, so does the struggle to crack the code for styles that are sophisticated enough for those ‘above the keyboard appearances’ and yet comfortable enough to feel at home! Well, Twenty Dresses, the ready-to-wear label from Nykaa Fashion has you covered with its newest launch.

'Girl On The Go', a work-wear collection from Twenty Dresses is a take on the balancing act expected while working from home. These practical and chic outfit ideas, straight from our resident style experts, will help you master a relaxed look that is sufficiently elevated for you to make a fashion statement virtually too.

Twenty Dresses from Nykaa Fashion Unveils Work Wear Collection

‘Girl On The Go’ features must-have wardrobe staples that are minimalistic and uncomplicated, letting you strike the sweet spot between comfort and work-chic.

Think classic pieces across shirts, blouses, tops, and shirt dresses in silky satins and wrinkle-free fabrics, with special detailing concepts like tie-ins, ruffles, and overlaps. Each outfit from this collection is a perfect blend of feminine silhouettes and sharp workwear styles that let you transition into an after-work avatar just as easily.

Twenty Dresses from Nykaa Fashion Unveils Work Wear Collection

A versatile color palette of neutrals like off white, beige, white, black and accent shades like steel blue, terracotta red, sky blue, and salmon pink, or, distinctive retro floral prints, provide the perfect motivation to get dressed and take on that Monday virtual meeting, where your ensemble makes it clear who is ‘in-charge” both at work and at home.

Girl-on-the-Go by Twenty Dresses will be available on the Nykaa Fashion app and website.

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[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors

Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.

Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.

We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.

Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."

With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.


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