Type Beauty Expands Product Portfolio, Launches Lipstick and Hydrating Eyeshadow
Type Beauty Expands Product Portfolio, Launches Lipstick and Hydrating Eyeshadow

Type Beauty Inc. has an excellent line of unique makeup products as it carves its niche in the hybrid beauty market. Expanding its product portfolio to include lipsticks and eyeshadows, the remedial beauty brand has exciting offerings of 15 shades in its newest launch. 

Keeping in lieu of formulating products that heal your skin, Type Beauty brings in the world’s first anti-pigmentation lipstick, promising to keep your lips plump and visibly bright. And their eyeshadow range is crafted especially for pigmented and dry eyes.

Semi-customized makeup that heals your skin deep within, the newest range is curated with power-packed ingredients to address common skin concerns when it comes to eyes and lips. 

Ananya Kapur, Founder, said, “As a beauty brand, lipsticks were on our agenda but we wanted to get it right with a range that also heals and hydrates your lips. Even our eyeshadow has powerful ingredients that help to rebuild your skin and correct hyperpigmentation. Every product has been about giving our consumers the ‘Type experience’.” 

Giving your lips a dash of confidence and prolonged nourishment the ‘Soak It’ Lipstick has a moisturizing formula of squalane and tripeptides. The other variant ‘Light Up’ is enriched with niacinamide and Vitamin C to smoothen your lips and fade pigmentation. Lasting up to 8 hours, rocking these lipsticks will take away the worries of chapped, dry, and dark lips. 

Similarly, the eyeshadow range is meant to mask your dry, droopy eyes and rebuild the skin to look younger. They double as multipurpose sticks and can be applied all over the face. They even have an anti-pigmentation variant that can get rid of the stubborn pigmentation on your eyelids. So heal the imperfections with a matte or shimmer stick that conceals and corrects the delicate skin on your lids. Tested by ophthalmologists to ensure safety for the eyes, the brand goes a step ahead in quality assurance. 

Type Beauty is championing remedial beauty with smart makeup backed by science to address specific skin concerns. After the recent launch of foundation in 24 diverse shades, this new range is another step to offer products that do more than just enhance appearance but encourage you to use makeup with confidence.

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Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations
Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations

Beyoung, the brand committed to offering trendy yet affordable fashion, has successfully generated revenue exceeding Rs 250 crore in its direct-to-consumer (D2C) journey. In a move to fortify its digital presence across India, Beyoung has entered a strategic partnership with GoKwik, aiming to extend its Cash on Delivery (COD) reach and minimize Return to Origin (RTO) losses.

At our core, we are a real Bharat brand that wants to ensure fashion is affordable and accessible to Tier II, III and IV cities of India. Cash on delivery remains a preferred choice for many across India, and with GoKwik's expertise, we aim to deepen our COD footprints, without worrying about the RTO losses. By utilising their advanced risk intelligence-based solutions, we hope to reach diverse consumer segments, further enhance our Gross Merchandise Value (GMV), and effectively manage challenges related to COD orders,” said Shivam Soni, Founder, Beyoung.

Return to Origin, a phenomenon where COD orders are canceled in transit and returned to the warehouse before delivery, poses additional costs to brands. These include reverse logistics expenses, packaging wastage, and product damage, impacting the overall bottom line. In India, over 60 percent of orders are completed using COD, with up to 40 percent of these orders experiencing RTO, a figure that can be higher in the fashion category.

GoKwik, renowned for its data-driven intelligence solutions, analyzes shopper behavior across 200+ parameters to help brands increase their COD Gross Merchandise Value (GMV) while significantly reducing RTO instances. In the previous year alone, GoKwik's solutions contributed to saving Rs 130 crore in RTO losses for several D2C brands.

"Beyoung is one of the brands that has showcased the true spirit of vision coupled with execution. In a short time, they have grown to become one of the most preferred brands amongst younger generations of our country. We are all geared up to ensure we support them in the next phase of their accelerated growth journey,” said Chirag Taneja, Co-Founder and CEO, GoKwik

In recent years, Beyoung has amassed over 1.5 million customers, successfully delivering more than 20 lakh orders. This strategic partnership with GoKwik aims to further enhance Beyoung's operational efficiency and strengthen its position in the Indian retail landscape.


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