Umbr Tree Strengthens Omnichannel Presence

Umbr Tree partners with Amazon India and MiradorLife to strengthen its portfolio in the online market and to enhance shopping experience of its customers.
Umbr Tree Strengthens Omnichannel Presence

Umbr Tree, a Bengaluru-based fine home fragrance company, has joined hands with online retail giant Amazon India to strengthen its portfolio in the online market and to enhance the shopping experience of its customers. This partnership allows the home fragrance brand to showcase its organic, non-toxic, and paraffin-free products on the major e-commerce platform, Amazon.

Umbr Tree products are also available at MiradorLife, a boutique lifestyle store in Bengaluru for customers who enjoy a more physical approach to shopping. Along with these collaborations, Umbr Tree plans to associate with more resellers across the country by the end of this year to maximise their customer reach.

Umbr Tree, conceptualized and founded by Syed Naqib Ahmed and Sangeeta Nandy, began with a mission to bring fine home fragrances of the highest quality expressing the purity, diversity, and heritage of India. The organic brand produces hand-poured candles which are ecologically sound, sustainable, and manufactured without paraffin, parabens, pesticides, or any other harmful chemicals.

Additionally, the brand also makes its own wicks using 100 percent natural lead-free cotton that burns clean and helps reduce soot and carbon shootouts. All the fine fragrance candles are made using their proprietary all-natural wax blend of soya wax, coconut wax, beeswax, and palm wax. Umbr Tree scented candles last 3 times longer than a paraffin candle of the same weight. Furthermore, the products are non-allergic and free of any additives, dyes, preservatives, and other toxic chemicals. Proud of India’s natural resources, this ‘Made in India’ brand sources all their raw materials within the country.

Umbr Tree Strengthens Omnichannel Presence

Elaborating on the association, Syed Naqib Ahmed, Co-Founder & Director, Umbr Tree, said, "We are extremely pleased to partner with Amazon India and MiradorLife as business partners. The pandemic has increased the awareness of buying products of high quality. Also, consumers are becoming more health-conscious which is leading to a rise in the demand for products or brands that promote healthy living. Umbr Tree bridges this gap by providing organic home fragrance products which are free from harmful chemicals and synthetic additives. With an aim to reach every home, we are planning to collaborate with over 100 reseller partners in the next 9 months. We are also looking at expanding our presence in the international markets through various associations."

Umbr Tree's products, 'Vogue Collection' and 'Soul of India', are fine fragrance candle collections that are available in traveller tins, elegant glass containers and gift sets and have exclusive fragrances like Amber Oudh, Rose Clove, Dakshin Woods, Memoirs of Ziro, etc. These products are manufactured using the best artisanal craftsmanship with all the ingredients ethically sourced within India. All 14 varieties of home fragrance candles are available on online as well as offline platforms.

Highlighting the business, Sangeeta Nandy, Co-Founder & Director, Umbr Tree, stated, "Genesis of Umbr Tree was powered with a solitary intention to redefine Indian home fragrance industry and be a global leader. We have taken the next giant leap in ensuring that our products are available to our esteemed customers at their convenience. For the ones who love to experience the fragrance first hand, we have tied up with MiradorLife, a boutique lifestyle store for an offline shopping experience. Our best in quality products and the unique fragrances are attracting customers as well as retailers from various regions."

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