Global apparel retailer UNIQLO launched its UNIQLO+ LifeWear collection in India. Under an ‘Everyday Performance’ concept, the new consumer line is the fruit of joint innovation efforts with Sweden’s top athletes to support health and better living, maximizing comfort and performance in everything from working out to a life on the go.
In 2020, UNIQLO established its first team brand ambassador, with 13 Swedish current and former athletes. Known as UNIQLO TEAM SWEDEN, these athletes have collaborated with UNIQLO on a range of projects that underscore a shared dedication to quality, innovation, and sustainability, and to the pursuit of athletic perfection internationally.
UNIQLO+ was inspired by direct input and testing feedback from UNIQLO TEAM SWEDEN athletes, as well as other UNIQLO global brand ambassadors. Items in the new collection optimize comfort, even in sweltering summer conditions, so people everywhere can lead healthier, better lives.
UNIQLO+ reflects an enduring commitment to functionality and sustainability. Fabrics used incorporate recycled polyester made from collected PET plastic bottles and polyester fibers made from renewable biomass. Parkas in the collection employ fluorine-free water repellents. To create the knitwear, UNIQLO also used techniques that minimize material losses.