Unlimited Fashion by Arvind to Deliver Live Shopping Experience to Drive Customer Engagement

Swirl, India’s leading live video commerce SaaS, has entered into a pilot with Unlimited Fashion by Arvind for evaluating its video commerce solutions and improving its effectiveness to drive better engagement and sales.

Under this pilot, Swirl will become an integral part of Unlimited Fashion by Arvind’s digital strategy, tapping various features to be evaluated. If the pilot features become successful, drives engagement rate, sales, retention, or lead generation, as part of the next phase of the program, the features will be incorporated into the standard offering of Swirl, which is an enterprise-level sophisticated virtual shopping SaaS solution. Additionally, Swirl will extend its functionality for Unlimited Fashion by Arvind across all its online and offline channels.

Founded by Kaizad Hansotia and Bheshaj Joshi, Swirl is India’s leading live video commerce SaaS solution, which has introduced enhanced virtual shopping solutions for mid-to-large enterprises in the Indian market. Swirl is not limited to a one-to-many and one-to-one immersive video streaming commerce solution but is also a marketing tech suite that can be fully white-labeled.

Besides Unlimited Fashion by Arvind, over 100 fast-growing brands in India like PN Rao, Zariin, BeChef, Humblebee, AltoVida, and others have been using Swirl to deliver live shopping experiences.