Home-grown, digitally native wellness brand VAHDAM India has witnessed strong growth and ended FY21 with a delivered net revenue of Rs 159 crore, up from Rs 75 crore in FY20, registering a 110 percent YoY growth. The brand also achieved net profitability in FY21, which is a key milestone in the fast-growing consumer brand's journey.
VAHDAM India, which was awarded the Global SMB by Jeff Bezos in his visit to India, gets the majority of its revenue from the US market. It also formally launched in India last year and has witnessed strong early growth. The pandemic has led to a fundamental shift in consumer’s behavior towards high-quality, natural & organic wellness products, and VAHDAM’s strong brand positioning in key markets has helped them deliver impressive growth.
The brand continues to grow strong and aims to grow 3x over the next 3 years to deliver Rs 500 crore of revenue by FY24. The brand which is vertically integrated and manufactures all its products in-house has also set up a new state-of-the-art 100,000 square feet factory in the National Capital Region to support its growth over the next few years. VAHDAM India retails a range of teas & superfoods with 200 SKUs in its portfolio of products.
Bala Sarda, Founder & CEO, VAHDAM India, said, “The pandemic has accelerated our growth, given the shift towards high quality and trusted wellness products, larger adoption of e-commerce globally and a more effective execution capability with a strong leadership team in place. We plan to continue to grow by focussing on 3 key growth triggers i.e going deeper into our current markets (USA, Canada, UK & Germany) and grow our omnichannel distribution, strengthen our presence in new markets like India & diversify into other relevant product categories.”
The brand also has a strong social purpose and is certified climate and plastic neutra. It also directs 1 percent of its revenue towards the education of tea growers and children and recently partnered with BYJUS, the world's highest-valued EdTech company to make available 100,000 academic programs to the tea grower’s children, absolutely free.