VAHDAM India and Goodricke Group Enter Into Strategic Procurement Partnership?
VAHDAM India and Goodricke Group Enter Into Strategic Procurement Partnership?

VAHDAM India, a global wellness brand, and Goodricke Group Limited announced a strategic procurement partnership to make available their teas via VAHDAM’s global distribution network. Goodricke owns reputed tea estates like Castleton, Margaret’s Hope, Badamtam, Barnesbeg and Thurbo in Darjeeling as well as top estates in Assam like Amgoorie, Dejoo, Harmutty, Nonaipara  and Borpatra.
VAHDAM India, a 6-year old startup founded by Bala Sada in 2015, is disrupting the traditional supply chain of tea, by eliminating middlemen, leveraging technology and e-commerce to make available the finest Indian teas to consumers globally, garden fresh and direct from source. 
At the heart of the partnership is VAHDAM India’s direct sourcing that procures directly from producers and ensures that farmers get optimum realisation. This creates a significant positive macro-impact in the form of improved amenities and better living conditions for the workers. The direct model also insulates producers from the volatility of auctions as VADHAM assures them of round-the-year offtakes. For consumers, it means top-quality, garden-fresh teas sourced directly from the tea-estates within days of harvest.

VAHDAM India has pre-booked the DJ3 invoice of Castleton, Margaret's Hope and Badamtam First flush harvest, which will be launched around the end of March.
“We are glad to formalize our partnership with Goodricke Group which owns some iconic tea estates in Darjeeling and Assam. Our partnership goes beyond procurement of teas: VAHDAM is also actively working in Goodricke in many tea estates to provide digital learning programs to the children as a part of our TEAch Me social initiative” said Bala Sarda, Founder & CEO, VAHDAM India.
Atul Asthana, CEO & MD of Goodricke Group said that he was delighted to partner with a new-age startup that has successfully created an Indian home-grown brand in international markets like the USA, Europe and the UK. 

“We are glad to partner with a fast-growing and dynamic company like VAHDAM India whose global ecosystem of consumers in over 130 countries can open so many new opportunities and avenues in the years to come. Of course, our single-estate teas are promoted by VAHDAM® in over 100 countries,” he further added.
With a net revenue run rate of Rs 200 crore, VAHDAM India is now India’s largest home-grown teas & superfoods brand. It has raised over US$17 million in venture funding from some of India’s top investors including Fireside Ventures, Sixth Sense Ventures, Mankind Pharma, SAR Group, Urmin Group, Chona Family and entrepreneurs like Kris Gopalkrishnan, Pankaj Chaddha, Amrish Rau amongst others.

Recently, VAHDAM partnered with BYJU’S, World’s most highly valued ed-tech and digital learning company, to make available access to high quality education to children in the Indian tea industry. Together, they have committed full academic program access to over 50,000 children by 2023.

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The Switch Fix Joins Hands with Tea Trunk to Curate a Festive Gift Box
The Switch Fix Joins Hands with Tea Trunk to Curate a Festive Gift Box

Clean and conscious personal care brand, The Switch Fix (TSF) has joined hands with digital-first tea start-up Tea Trunk to curate a limited-edition bundle of products for hair care and ‘mind’ care. 

With Tea Trunk’s antioxidant-rich Blue Pea Flower tea extracts as the key ingredient, the uniquely created box comprises Blue-Tea-Ful Shampoo Bar, Blue-Tea-Ful Conditioner Bar, and Tea Trunk’s Blue Pea Flower Tea.

The remarkable collaboration comes at a time when people are facing a modern-day struggle of leading a fast-paced lifestyle amidst dust and pollution alongside rising concerns of the changing climate. And these factors combined tend to have an impact on us - from major stress-related issues to stressed-out tresses, an itchy, flaky or oily scalp, eventually leading to hair fall and other hair issues.

Coming together, the two homegrown brands seek to realize their shared objective of providing a fix by creating a bundle of products using blue pea flowers. Known as Shankhpushpi in Ayurvedic texts - these flowers have been associated with positive effects on the brain and the nervous system for the longest time. 

By incorporating Tea Trunk’s Blue Pea Flower Tea, the bundle of products is crafted to reduce oxidative stress and soothe a stressed scalp exacerbated by climate change. At the same time, the Blue Pea Tea by Tea Trunk is 100 percent natural, vegan, caffeine-free, and without additives to help relieve stress - making the limited-edition bundle a perfect solution for those looking to break away from stress. 

Rhea Shukla, Co-Founder, The Switch Fix, said, “We know we all have been stressing about climate change because our scalp's been acting out. With this special The Switch Fix X Tea Trunk bundle, we're helping our collective tribe de-stress their mind and itchy, flaky scalp while taking climate action. Isn't that just blue-tea-ful?

Snigdha Manchanda, Founder of Tea Trunk, said, “Blue Pea flower is well-known for its beautiful blue hue, and has definitely gained popularity as an ingredient featured in cocktails, beauty and tea blends. We are excited to collaborate with The Switch Fix to de-stress and revitalize our consumers right from the moment they wake up - by adding the goodness of blue pea flower not only to their morning cuppa but also their hair care regime.

Apart from an ideal solution for a stressed-out scalp and mind, The Switch Fix x Tea Trunk Bundle also makes for a meaningful gifting option with the festive season around the corner.


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