Global wellness brand, VAHDAM® India, retailing India’s finest teas and spices in global markets, has appointed Amlan Mukherjee as its Chief Supply Chain Officer.
Mukherjee brings in over 18 years of experience and prior to joining VAHDAM has worked across diverse consumer goods and e-commerce companies that include Flipkart, Nestle, Avon Beauty, and Zeiss.
Mukherjee will be leading the entire Supply Chain function at VAHDAM India globally and will report to the Founder/ CEO Bala Sarda.
Bala Sarda, Founder, and CEO of VAHDAM India said, “We are excited to have Mukherjee join our leadership team. With our distribution spread globally, the supply chain is an extremely critical part of our business and with Amlan and his experience, we look forward to further strengthening our supply chain and identifying efficiencies as we scale the business, while offering world-class customer experience.”
“In the last 6 years, VAHDAM has steadily built itself up as a global brand for the world. Additionally, VAHDAM has taken measures to give back to society right from the very start. Sarda's vision to take India global, coupled with a sense of purpose instilled in the brand - inspired me to join VAHDAM. Looking forward to being part of this amazing growth story and using all my experience to enable VAHDAM to diversify and achieve higher milestones.” said Mukherjee.
VAHDAM India was founded in 2015, by Bala Sarda with a mission to build a home-grown Indian brand for the world. With direct sourcing from farms and estates across India, in-house manufacturing in their 100,000 sq. ft. BRC certified state-of-the-art facility, local distribution in key markets like the USA, Canada, Europe, strong customer love, and organic endorsements by global celebrities like Oprah Winfrey, Mariah Carey, Martha Stewart, and more, the company is executing a unique digital playbook of creating strong and scalable consumer brands globally.
The company has raised over 290 crores in funding from marquee funds like IIFL, Sixth Sense Ventures, Fireside Ventures, and more. The brand is on track to deliver a revenue of Rs 500 cr over the next 2 years. The company gets 95 percent of its sales via online channels. It is a certified plastic neutral and climate neutral brand and directs 1 percent of its revenue towards the education of its tea growers' children.
Amidst the dynamic expansion of India's beauty and wellness industry, Nat Habit welcomes Ankita Srivastava as the Chief Marketing Officer, leveraging her extensive experience in shaping marketing strategies for some of the country's most beloved personal care brands. With a focus on authentic natural offerings and a recent injection of $10.2 million in Series B funding, Nat Habit positions itself for strategic growth in the evolving beauty market. Srivastava's role will be pivotal in steering consumer strategy, portfolio expansion, and team development to propel Nat Habit into the next phase of its journey.
In response to the industry's projected $30 billion valuation by 2027, Nat Habit is strategically positioned to capitalize on the growing demand for authentic natural beauty products. The recent addition of Ankita Srivastava as Chief Marketing Officer comes at a critical juncture for the brand, aligning with its vision of disrupting the beauty and personal care space through a consumer-focused marketing strategy.
Swagatika Das, Co-Founder, Nat Habit, said, “We are thrilled to have Ankita onboard, whose expertise and proven success in building leading Beauty and Personal Care brands makes her an ideal brand leader to channel our business goals into a robust marketing strategy. Our strategic vision for the next two years involves a multi-faceted approach aimed at sustaining and scaling our presence in the beauty and personal care industry. With Ankita at the helm of our consumer-insight-driven marketing strategy, we are geared up to disrupt the space.”
Ankita Srivastava, Chief Marketing Officer, Nat Habit said, “The Indian Beauty and Personal Care market is undergoing a fundamental shift in the way consumers are interacting with the category and Nat Habit is all set to disrupt the market one natural ingredient at a time. Swagatika and Gaurav have created a truly differentiated brand, based on their shared passion for natural living and holistic wellness. In an era of greenwashing, their holistic vision, built on deep technical knowledge and commitment to authenticity, stands apart. We are redefining the very meaning of natural beauty, and that's a beauty revolution worth being a part of. Together with the leadership, I aim to scale awareness and fast-track Nat Habit’s journey to becoming a household name synonymous with natural, fresh, and authentic personal care, making natural living a habit.”
With a career spanning two decades and contributions to renowned brands such as Garnier, Dettol, Parachute, and Park Avenue, Ankita Srivastava brings a wealth of consumer expertise and business acumen to Nat Habit. The brand, under her leadership, seeks to accelerate awareness and establish itself as a trailblazer in natural beauty and wellness.
As Nat Habit remains committed to simplifying, modernizing, and making genuine natural personal care accessible to everyone, Ankita Srivastava's appointment signifies a strategic move to reinforce the brand's pioneering position in the natural beauty and wellness sector.
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