VAHDAM India is Now a Part of the Emmys Gift Bag, 2022
VAHDAM India is Now a Part of the Emmys Gift Bag, 2022

After the highly coveted 2022 Oscar goodie bag, Global wellness brand, VAHDAM® India has made its way into the official Emmy Awards Gift Bag for 2022

Television's top award, the 74th Emmy Awards will honor the best in American prime-time television programming from June 1, 2021, until May 31, 2022. It covers drama shows, comedies, reality, limited series, and more.

The Emmys Gift Bag will feature VAHDAM® India’s ‘Herbal Tea Sampler’ which is a sun-kissed motley of 60 certified organic nourishing Herbal Tea infusions in pyramid tea bags with ingredients for an exemplary wellness experience.

VAHDAM India’s stylish and sustainable drinkware ‘Rover Bottle’, was a part of the Oscar Goody Bag held on March 28, 2022. Also known as the legendary “Everyone Wins” Nominee Gift Bags, they have become the most buzzed-about swag in history.

Presenters and nominees at the Emmys Awards will take home a lot more than just the gold statuette this year, thanks to celebrity marketing company Backstage Creations who have curated these luxury swag bags that will be given out during the live show. Backstage Creations is the sole gifting company associated with the Emmys.

Bala Sarda, Founder, and CEO, VAHDAM® India said, “We’re honored to be a part of the prestigious 2022 Emmy gift bag. Our vision continues to take the best of India to the world under a home-grown brand and It is a matter of great honor to have gotten this opportunity and spot with a host of other global brands.” 

Karen Wood, Founder, Backstage Creations said, “We are thrilled to introduce brands such as VAHDAM India to the celebrities at the Emmy Awards as we enjoy watching them discover new products that could soon become parts of their daily lives. I envision the stars sipping each flavor in their sampler collection revealing new variants of herbs and spices.” 

The 74th Emmy Awards’ roster of participants includes Selena Gomez, Angela Bassett, Taye Diggs, Amy Poehler, Molly Shannon, Jean Smart, Kerry Washington, Seth Meyers, and more, and host Kenan Thompson. These presenters and hosts will be invited to help raise donations for the Foundation and also engage with top brands at the official Giving Suite.

This Year’s Emmy Award Gifting Suite includes luxury resort vacations from Four Seasons Nevis, RiverView Ranch Montana, and Museum Hotel Cappadocia Turkey, high-end skincare, jewelry, candy, and books amongst others.

Television’s biggest night, this award ceremony will be held live on September 12th at Microsoft Theater Los Angeles, USA, and will broadcast live from 8:00 - 11:00 PM EDT / 5:00 - 8:00 PM PDT Last year's ceremony drew 7.4 million viewers, reversing a trend of record low viewership totals.

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Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations
Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations

Beyoung, the brand committed to offering trendy yet affordable fashion, has successfully generated revenue exceeding Rs 250 crore in its direct-to-consumer (D2C) journey. In a move to fortify its digital presence across India, Beyoung has entered a strategic partnership with GoKwik, aiming to extend its Cash on Delivery (COD) reach and minimize Return to Origin (RTO) losses.

At our core, we are a real Bharat brand that wants to ensure fashion is affordable and accessible to Tier II, III and IV cities of India. Cash on delivery remains a preferred choice for many across India, and with GoKwik's expertise, we aim to deepen our COD footprints, without worrying about the RTO losses. By utilising their advanced risk intelligence-based solutions, we hope to reach diverse consumer segments, further enhance our Gross Merchandise Value (GMV), and effectively manage challenges related to COD orders,” said Shivam Soni, Founder, Beyoung.

Return to Origin, a phenomenon where COD orders are canceled in transit and returned to the warehouse before delivery, poses additional costs to brands. These include reverse logistics expenses, packaging wastage, and product damage, impacting the overall bottom line. In India, over 60 percent of orders are completed using COD, with up to 40 percent of these orders experiencing RTO, a figure that can be higher in the fashion category.

GoKwik, renowned for its data-driven intelligence solutions, analyzes shopper behavior across 200+ parameters to help brands increase their COD Gross Merchandise Value (GMV) while significantly reducing RTO instances. In the previous year alone, GoKwik's solutions contributed to saving Rs 130 crore in RTO losses for several D2C brands.

"Beyoung is one of the brands that has showcased the true spirit of vision coupled with execution. In a short time, they have grown to become one of the most preferred brands amongst younger generations of our country. We are all geared up to ensure we support them in the next phase of their accelerated growth journey,” said Chirag Taneja, Co-Founder and CEO, GoKwik

In recent years, Beyoung has amassed over 1.5 million customers, successfully delivering more than 20 lakh orders. This strategic partnership with GoKwik aims to further enhance Beyoung's operational efficiency and strengthen its position in the Indian retail landscape.


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