Vanity Wagon Strengthens Position in the Clean Beauty Market
Vanity Wagon Strengthens Position in the Clean Beauty Market

Vanity Wagon, one of India’s first and largest clean beauty marketplace, has partnered with ten leading clean beauty brands to be a part of their growing community. Brands, including, Klairs which is vegan-friendly and cruelty-free, Dr. Sheths which provides safe vegan luxury skincare for people of color, Purearth which is rooted in ayurvedic wisdom, and Bubble Farm which offers sustainable skincare for all, have been leading the space of clean beauty in India, and their partnership with Vanity Wagon further strengthens their position.

Speaking on this occasion, Naina and Prateek Ruhail, Founders, Vanity Wagon, said, "We have partnered with these brands to create a sustainable and safe tomorrow."

Vanity Wagon Strengthens Position in the Clean Beauty Market

"We are thrilled to be working with such amazing brands which have the right resources and expertise in the clean beauty space along with a wide reach. We aim to add an average of 200 products a month, and partnerships with up to 10 new clean beauty brands every month."

Prior to listing any brand on its website, the team at Vanity Wagon carefully investigates its product and its ingredients and the certifications it holds, to ensure that the customers only get the best.

They have three key steps to their steadfast approval process. The first is to search for the best by conducting in-depth research in search of the most effective products. The next and most important step is to ensure the safety and quality of the products which is done by verifying the ingredients and conducting continuous testing, not lab-based in all cases. The final step is to inform and share the approved brands and products with the Indian community. This process helps instill an unfaltering sense of trust for the brand among the Vanity Wagon team and the customers.

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