Vedix, which is an ayurvedic customized beauty tech brand, has announced the launch of base + booster oils to address hair concerns. The beauty brand has brought unadulterated Ayurveda-led customization of beauty regimes to the market.
Vedix Base and Booster oils take customization a notch above. The brand firmly believes in customizing all its products based on individual needs. Customization is inherent to Ayurveda. Ayurveda knows no two individuals are the same. Thus, offering the exact solution to seemingly similar hair troubles is not the best way to heal an individual.
The subtle, fine-tuned customizations done by evaluating an individual in their entirety make Ayurvedic products unique and compelling.
“We at Vedix believe that we are true inheritors of the 5000 years-old Ayurvedic legacy of Vagbhata and Charak and are blessed by Dhanvantri. Given our understanding of the Ayurvedic scriptures, we are bringing this exclusive range in a modern format customized for all hair types,” Jatin Gujrati, Business Head at Vedix, said.
Vedix Boosters are potent herbal extracts. Traditional Taila Paka Vidhi is employed to maximize the yield of the extracts in oils. Each herb has a broad spectrum of active principles, which are often soluble in various mediums like oil, water, milk, and alcohol.
Vedix base plus booster range is now live on top marketplaces like Amazon, Flipkart, Myntra, Purplle and Trell.
“With base and booster oils, one is basically cutting out all the unnecessary frou-frou that a generic product may have. Instead, you have a potent concoction that is exactly what your hair needs”, Gujrati said.
The company claims to have a current run rate of Rs 160 crore, adds close to one lakh new customers every month. With the launch of the base + booster model, it aims to witness at least 20 percent growth in the new customer additions m-o-m. Of this, a majority is expected to come from the marketplaces. In the future, this model could be taken Offline.