Veeba Launches Health Food Drink Brand for Kids, Provee
Veeba Launches Health Food Drink Brand for Kids, Provee

Home grown food brand Veeba has launched a new health food drink (HFD) brand for kids – Provee. Built on the feedback from young Indian mothers and with 21 essential nutrients at its core, Provee aims to offer wholesome nutrition to kids that support an active mind, better immunity and complete growth for growing children.

Provee’s formula includes plant-based protein and is made with jaggery and has no added maltodextrin, artificial flavours, and colours which are common ingredients in several available options in the market. With Provee, Veeba aims to bring the Indian superfoods to mainstream.

As per a market research report, the demand for high-protein, high-fibre, all-natural kids HFD is soaring since young mothers are concerned about adulterants and want wholesome and best nutrition for their children.

“Parents, especially mothers, today are uncompromising when it comes to the nutrition of their kids and rightly so. Our endeavour is to deliver the best nutrition product to the children of India. Provee is a step forward in that direction that empowers Indian mothers with an innovative solution. I feel blessed to be born in a country that has an abundance of natural superfoods to offer. As proud Indians, we felt it was necessary to bring our rich heritage to the fore, we have built the product bringing the goodness of Indian superfoods to the mainstream, with feedback from mothers and backed by science,” said Viraj Bahl, Founder, Veeba.

With starting price of Rs 109, Provee is available in 2 variants – Choco Malt (200g & 500g), Ragi Badam (200g) and is available across Delhi/NCR, Kolkata and Karnataka.

Veeba has earlier made a lot of strides in the ‘better-for-you’ market with its latest product offerings and innovations like ‘Earthmade Organix’.  It is one of the very few brands to offer a ‘certified’ range of organic hummus.

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