Surya Brasil, a globally trusted name in the vegan and Ayurvedic personal care segment for the past 25 years, has announced that it is entering the Indian market in August.
The Brazil-based brand will initially launch its unique hair care range in the Indian market. This hair care range includes all-Natural Henna Hair Color Cream (hair color), Color Fixation Restorative Shampoo, and Color Fixation Conditioner.
In reference to the expansion into the new market, Clelia Cecilia Angelon, Founder & CEO, Surya Brasil, said, “There have been many countries launches for us since inception, but this one is personally very special due to my affinity and empathy for Indian culture. I have visited India many times and each of my visits has been learning yet fun-filled experience. We expect a similar journey for Surya Brasil amid Indian consumers, as all our products are crafted keeping consciousness and sustainability of all living beings and environment in mind.”
Although the multinational natural personal care brand already has a presence in more than 40 countries across all continents, Surya Brasil’s India launch assumes significance as it takes its name and origin from the rich heritage and history of the country.
Surya Brasil’s product line has quite an array of different choices; this includes10 all-Natural Henna Creams. The products will be unveiled by Surya Brasil at a starting price point of Rs 925 each. The color fixation shampoo, conditioner, and mask will also be launched to ensure the best results of the henna creams.
“All products have been crafted taking into consideration the needs of Indian consumers by combining the power of Ayurveda and technology along with the rich natural resources of Brazil,” Clelia further stated.
The products will be available on all leading online and offline platforms through Beverly Hills Sales Pvt Ltd, who is the distribution partner of Surya Brasil in India.