VegEase Launches in Gurugram; Eyes Pan India Presence by Dec' 2021

VegEase is a one-of-its-kind brand idea, all about bringing the freshness of handpicked fruits and vegetables backed by a professional infrastructure of hygiene and care to every doorstep. VegEase has announced to turn Gurugram green, post its success in Delhi this year. This internet enabled, app-only company is all geared to change the way a consumer has been buying fruits and vegetables for decades.

With this launch, VegEase will cover the entire Gurugram region starting with 10 sectors, to begin with, and keep adding 5 more sectors every week. The plan is to cover the whole of NCR by June 2021 with Noida as the next city for growth. By the end of 2021, VegEase will cater to customers across all Tier 1 metro cities in the country. The aim is to reach a revenue of Rs 40 million by March'21.

This launch is stemmed from the success that the company received in its pilot. VegEase was launched in Delhi in January. VegEase has also opened its first experience center in Delhi located in Punjabi Bagh. To date, the brand has acquired a total of 1700+ customers since launch with a total order request of over 4,500 in just a month.

Mayank Chaurasia, Founder of VegEase, said, “The core objective of VegEase is to bring pure, natural goodness to every neighborhood backed by a humane network, a tech-driven model and an infrastructurally sound back end system.” 

VegEase addresses the gap in the inconsistent quality of fruits and vegetables at alarming price diversity which is available in the market. It is solving the problem by providing fresh fruits and vegetables of consistent quality without any adulteration or artificial coloring at the time of consumer’s choice topped with fair pricing. The company is also committed to creating its own ecosystem of farmers, procurement channels only after vetting them through a stringent quality and testing process.

Commenting on this the spokesperson, Arpit Katta, CFO, VegEase, added, “For us customer experience and a qualitative addition to the stressful life of today is most significant. VegEase ensures purest consistency and handpicked joy is delivered every day by freeing the customer from imposed delivery slots, which is an industry trend. Our pilot in Delhi received rave reviews and we are committed fully to give consumers a value-added proposition that ensures quality and efficiency. We are delighted to cater to people in Gurugram and are looking forward to empowering consumers across the length and breadth of the country.”