Vernacular Language Users' Share on Flipkart up 18 Pc this Fiscal

Among the 11 Indian language interfaces on Flipkart, Hindi, Tamil, Telugu, and Bengali are the most widely used languages on the platform, growing by over 2X over the past 1 year.
Vernacular Language Users' Share on Flipkart up 18 Pc this Fiscal

With e-commerce adoption rising fast in Tier lll cities, the share of vernacular language users on Flipkart has increased from 12 percent in the fourth quarter of 2020 to 18 percent this year in the same quarter, the company said.

Coming to popular browsing categories, smartphones account for 57 percent of regional language traffic, followed by fashion wearables (44 percent) and audio devices (39 percent). 

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, "As India's homegrown e-commerce marketplace, we are committed to deliver the best products to all customers using the latest technology, irrespective of their location." 

Tier lll cities had the highest percentage of non-English users (22 percent), indicating that regional languages will continue to play an important role in attracting and retaining consumers from these markets.

Among the 11 Indian language interfaces on Flipkart, Hindi, Tamil, Telugu, and Bengali are the most widely used languages on the platform, growing by over 2X over the past 1 year.

Bengali and Malayalam are witnessing the fastest growth in terms of adoption among new customers, the company said

The company mentioned that the increasing adoption of customers from across the country, particularly in tier lll cities, was largely enabled by the rapid expansion of supply chain infrastructure and extended delivery partners.

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