Virender Sehwag's Athleisure Brand Enters E-Commerce Space; Aims Rs 100 cr Revenue in 3 yrs

VS by Sehwag is present on mobile web and desktop, and will integrate with leading e-commerce platforms over the next three months.
Virender Sehwag's Athleisure Brand Enters E-Commerce Space; Aims Rs 100 cr Revenue in 3 yrs

VS by Sehwag, cricketer Virender Sehwag’s athleisure line, has announced its online foray eyeing 5 million customers by 2026. The brand is aiming for Rs 100 crore revenue through multi-channel retail in the next three years.

Currently, the brand has four exclusive outlets, three in Ahmedabad and one in Vadodara, and six distributors.

Sehwag said, “We are launching an online website due to the expansion of digital and e-commerce during the pandemic. We want to expand our stores to other cities as well, hence we opened online to acquire more customers.”

VS by Sehwag was launched in 2020 with 50 SKUs. Its online rollout will see 35 to 40 SKUs, focussing on the quality of the products. The VS wear, a collection of track pants, T-shirts, jackets and shorts, and cricketing gear, such as bats, gloves, and pads, will be aimed at the mass segment, with affordable pricing as its USP.

“When you buy gear and equipment, you would want to buy the best one, but it is usually out of your reach. That’s why I started the brand, with the idea of providing international-level quality at a lesser price,” Sehwag adds.

VS’s range of garments, available in six solid colors, has been priced between Rs 499 and Rs 1,099, while the cricketing equipment is placed in a slightly higher price bracket, with the cost of a bat between Rs 10,000 and Rs 15,000.

“Because I played cricket for India for at least 15 years, people can trust me and, subsequently, the brand, and I will deliver the quality,” Sehwag further states.

VS by Sehwag, a joint venture between Sehwag-owned World of Viru Pvt Ltd and an apparel retailing company Stitched Textiles Pvt Ltd, is present on mobile web and desktop, and will integrate with leading e-commerce platforms over the next three months.

In March 2020, the brand launched its first exclusive store in Ahmedabad. It now has four outlets, and in the next month and a half, will come up with six stores across tier I and II cities.

“We are targeting a pan-India audience, hence online is the right way to go for us. Now everyone has a smartphone. In the future, we will open in the metros, and Delhi, Mumbai, Kolkata, and Bengaluru will have a store each, but at the moment it’s easy to go pan-India through tier 1 and 2 cities,” Sehwag concludes.

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