W, India’s leading women’s apparel brand, has launched its all-new Spring Summer Collection 2021.
With positivity being the driving philosophy, the collection offers an extensive range of creations in Whites on White, with soothing tonalities as a perfect fit for the summers. Including sustainable fashion as a key element, the collection has a range of LivaEco and also includes Workwear Dobbies, offering fashionable yet comfortable workwear options to modern Indian women.
Among the various styles in the Summer’21 range, the collection also features all-day rompers layered with long sheer resort shirts and vacay dresses with clever cutouts, cropped Jumpsuits, easy-tiered dresses, resort sets, and holiday tunics.
With this new collection, W has also unveiled its new campaign ‘Hope is Trending’. The campaign through its manifesto calls for rejoicing life by celebrating the positivity, strength, and happiness amid the unforeseen challenges of the pandemic.
The all-new Spring Summer Collection 2021 reflects the campaign theme well, featuring unique silhouettes, colors, and patterns imparting timeless, minimal, and functional looks while adding style and functionality to the wardrobe. The theme is projected through the displays at the stores as well with the minutest of the details crafted with the utmost attention.
The collection is available at exclusive W outlets, in addition to W’s website and online retail platforms like Myntra, Amazon, etc.
Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.
Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.
"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.
“We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.
Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."
With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.
Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.
Copyright © 2009 - 2024 Franchise India Holdings Ltd