Committed to bringing a positive change in the beauty industry, the world leader in professional hair color, care, and styling for over decades, Wella Company has launched its latest innovation, a first-of-its-kind full-on Eco-ethical professional hair and body care brand, weDo/ Professional in India.
weDo/ Professional is a new eco-ethical brand, offering a range of vegan, cruelty-free, and 100 percent recyclable products, with a minimalist formula. Co-developed with the scientists of the Wella Professionals hair care labs, and in collaboration with hairdressers, each product has been designed with professional performance in mind.
Being an 'Eco-ethical' brand, weDo/ Professional looks at a set of environmental, animal, and human impact standards with an objective of being as good as possible, while simultaneously remaining honest and transparent about when certain goals are still beyond reach, but in development.
The weDo/ Professional lineup offers 14 products, including 4 multi-purpose hybrid products for hair and body. This range consists of two unique technologies which are efficient in conditioning hair, first is a sulfate-free cleansing technology that makes cleansers particularly gentle, with a low level of natural origin surfactants, leaving the scalp at an optimal pH. The second, a silicone-free coating technology found in weDo/ Professional conditioners and masks, formulated with olive oil derivatives that act as natural-origin conditioning agents, to naturally envelope the hair fiber.
Emphasizing Wella Company’s commitment to positive change, Manish Bhagat, GM - Wella India Subcontinent Business, says, “With the launch of weDo/ Professional in India, we are tapping into the growing consumers’ desire for products that perform, while being conscious of the impact to the environment. Not only have we developed a consolidated range of multi-functional products that push the boundaries of the industry’s natural and ethical standards, but we aim to be as transparent as possible. We intend to start a dialogue and gradually push for positive change within the hair and beauty industry at large.”
Launching across India, the complete collection of weDo/ Professional is available on Nykaa and Amazon.