White Light Food Unveils New Rebranded Line Of Sauces?
White Light Food Unveils New Rebranded Line Of Sauces?

Asian culinary firm White Light Food has unveiled a newly rebranded line of sauces as White Light Sauces. The new packaging with its unique logo aims to lend the products a stronger retail presence.
 
Megha Poddar, CEO and Founder, White Light Food, said, “Through our rebranding strategy, we aim to ensure that we are bestowing consumers with tastes that would appeal and showcase our delectable, reliable and natural brand offering. Through our line of products, we want to offer them the choice to pick credible, responsibly sourced and certified offerings.”
 
Established in Mumbai in 2019, White Light Food is a premium Asian culinary expert in the Horeca industry that manufactures and sells completely hand-churned, ready-made Asian cooking sauces, gravies and pastes, along with frozen Oriental food products.
 
A swift adaptation to technology, digital screen video, diving into reinventing the brand with multi-level marketing, community buyers, elimination of intermediaries, influencer marketing, and increased social media focus are a few strategies that have helped strengthen the brand's recipe for success.  
 
The company claims to be the 4th highest company in the category of sauces listed on Amazon.
 
“We trust that there is nothing more edible than honesty. Hence, we are upfront about every element that goes inside the product. We bank on delivering honest deliciousness with no chemical preservatives and artificial flavours. This encourages us to bring to consumer’s clean offerings with no compromise on quality and taste,” Poddar said.  

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