William Penn, India’s leading brand for premium writing instruments and lifestyle accessories, has announced the launch of the ‘Start-up Journal’, a unique guide/workbook to inspire and help entrepreneurs structure their business ideas - from genesis to funding, and expansion.
A collaboration between Leuchtturm1917 and Tim Jaudszims, a German business angel, the 253-page journal serves as a reference and sounding board for ideas and pitch decks, growth-hacking, and fund-raising. It aims to help founders evaluate their ideas, and help them refine their business plans.
The launch of the Start-up Journal coincides with India’s rapid growth, and distinction of being home to the 3rd largest startup ecosystem, globally. Industry reports estimate the genesis of 57,000 startups in India to date, including 107 Unicorns. The current ecosystem calls for entrepreneurs and startup founders to significantly strengthen what they bring to the table and create impactful products.
The Journal’s introduction to the Indian market is in line with William Penn’s quest to bring the world’s best fine writing instruments and accessories home. The launch underwrites the company’s commitment to pan-category penetration and greater visibility for its premium lifestyle accessories.
Nikhil Ranjan - Founder and MD, William Penn, said, “The Indian startup entrepreneur stands at a unique juncture – he/she is looking at endless possibilities and immense challenges. We want to partner with them on their journey through the right lifestyle accessory for companionship and guidance. The Start-up Journal is a unique product designed by a sector expert; it offers a structured approach in the chaos that defines most startup founders’ days. I am truly delighted to see the journal in stores and believe it is the first of many unique, user-oriented accessories you will see from William Penn.”
The journal contains detailed illustrations, concepts, templates, and best practices to help entrepreneurs and founders through the various stages of their startup journey. Priced at Rs. 2,295, the Start-up Journal will be available on the brand’s website and in select stores.