WiZ Strengthens New-Age Products Portfolio with Body Deodorants
WiZ Strengthens New-Age Products Portfolio with Body Deodorants

WiZ, India's personal care and hygiene brand, has added three new body deodorants to its long list of new-age products infused with natural ingredients and aromatic essential oils.

Through these products, namely Love Blind, Dark Night, and Mad About You, the brand aims to assist consumers to get rid of body odor, which is especially prevalent in summer and monsoon season, while also offering moisturizing attributes and celestial fragrance.

Speaking on this occasion, Manisha Dhingra, Co-Founder of WiZ, said, "We are very delighted to announce the successful launch of our brand-new body deodorants Love Blind, Dark Night, and Mad About You. This new range is an invaluable addition to our safe, innovative, and modernistic personal care products."

WiZ Strengthens New-Age Products Portfolio with Body Deodorants

"Our aim has always been to offer best-in-class products that contain both pleasant fragrance and anti-bacterial qualities, and our latest products are laced with all such qualities. Hygiene and cleanliness are not only important during the outcries of a global pandemic, but otherwise too. Our body deodorants not only eliminate bad odor but also fight against harmful bacteria while keeping the natural moisture of skin intact," she added.

Apart from the company’s official website, the WiZ deodorants are available at affordable prices on multiple e-commerce platforms, including Amazon and Flipkart.

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[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors

Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.

Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.

We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.

Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."

With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.


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