London-based Gen Z lifestyle brand WK Life is planning extensive expansion in India and will be launching its first-ever manufacturing unit in India.
This manufacturing unit alone will produce 30 percent of the entire product range. Earlier, 100 percent of products were imported from London and Hong Kong respectively.
With the manufacturing unit in India, WK Life lessens the dependency on importing the goods and will provide employment opportunities to the locals.
Rohit Sahni, Co-Founder, WK Life said, “We are looking at hiring attractive younger, properly skilled workers as we understand the new job landscape and work to create a smooth transition for the incoming younger workforce. It is very important to have a skilled workforce for Strong, Sustainable, and Balanced Growth of any such leading business.”
Manufacturing is a key to creating jobs in services and setting up a manufacturing unit will lead to the creation of large employment in which will further help in rebuilding the livelihood of the weaker section for rural as well as urban areas.
Gaurav Dabas, Co-Founder, WK Life said, “We at WK Life are also doing our bit towards the government mission and vision of our honorable Prime Minister Shri Narendra Modi as he always highlights the importance of his much-appreciated campaigns like ‘Make in India’, ‘Manufacture in India’ for the growth of the manufacturing sector and employment generation of the youth.”
“We will conduct the recruitment drive through job portals, third-party HR services, career pages, and internal references. In the last year, we further strengthened our position and established ourselves as a preferred choice of our customers and omnichannel operations. We aim to continue the strong growth momentum and have a clear roadmap of domestic expansion for FY22,” he added.
In 2020, manufacturing companies were forced to reassess their priorities on both a company and employee level. Employers learned the importance of sustaining a healthy workforce, both physically and mentally, and that without creating positive environments for all workers they will not be successful.
By incorporating a people-centric mindset in 2021 and – with a focus on recruitment and reskilling – using technology to increase agility, manufacturers will create conditions where workers feel connected, supported, and empowered.
In 2021, businesses will become more people-centric than ever before. Employees may be feeling isolated as some have been sequestered at home; others who are still on the factory floor need to socially distance – though they’re still physically at work, they are separated. Now that a large chunk of people has been vaccinated, it is the right time for employee operations to return to normal, as it seems happening in a few parts of the country.