Women’s fashion brand, W has ventured into the cosmetics category with its uniquely differentiated product range after expanding into the footwear and accessories category. Launched under the brand name of ‘W Beauty’, this vegan make-up range is cruelty-free and claims to have the benefits of skincare.
“At W, we have always endeavored to provide a complete wardrobe solution to the ever-evolving Indian woman. After successful expansion into footwear and accessories, the launch of W beauty is another step in that direction. Our well-curated product range addresses the latent need of our consumer who is looking for an amalgamation of fashion and functionality with the goodness of skincare,” Anant Daga, Managing Director at TCNS Clothing, said.
W’s foray into the beauty segment is in line with its vision to be a one-stop shop for today’s women. With the unveiling of ‘W Beauty’, the brand has evolved further and it will ensure that it meets the head-to-toe fashion needs of its consumer.
“W Beauty offers a diverse product range for the wide-ranging choices, skin tones, and fashion sensibilities of the Indian women consumers. Our makeup is infused with Avocado Oil which is rich in anti-oxidants and makes your skin soft. The products have been formulated exclusively for W and sourced from leading European cosmetic manufacturers,” Nidhi Vohra, Head Personal Care at TCNS Clothing, said.
The company claims to have more than 100 SKUs under the W Beauty brand that have lip, eye, nail, and face products. The focus was to create a unique range of shades that offer high performance, care, and fashion.