Nua, a women wellness D2C brand, has secured $7.1 million in a Pre-Series B funding round. The funding has been led by an existing investor, Lightbox Ventures. The round has also seen participation from Vindi Singh Banga and Kamini Banga of the Banga family office as well as Kae Capital.
In addition to this, Nua has also added actor Deepika Padukone as an investor who will work closely with the brand for ideating and creating new wellness solutions.
Ravi Ramachandran, CEO and Founder, Nua, said, “This round of funding will help us further invest in our community, new products, and technology as we continue to scale up the brand.”
Prashant Mehta, Partner at Lightbox, added, “Since inception, Nua has displayed a deep understanding of women’s evolving needs for wellness. They’ve pioneered the subscription model for menstrual products in India that lends itself perfectly to this category. This was possible due to the strong community they’ve built on trust, giving consumers a deeper connection with the brand. We are confident of the team’s approach and capabilities to change this category for the better.”
Founded by Ravi Ramachandran in 2017, Nua offers recurring doorstep deliveries of sanitary pads and other healthcare products at the customer’s chosen frequency.
The brand also claims to have seen an 87x growth in subscriber base since June 2020.
Earlier, the company had raised $4 million in 2019 from Lightbox Ventures and Kae Capital.