To leverage technology and boost online sales with the power of video and live demonstrations, Wonderchef, the pioneer brand in innovative and healthy kitchenware, has collaborated with Abby, a livestreaming e-commerce platform. It is an innovative association between a ‘consumer durable brand’ and a ‘livestream shopping platform’ in India.
ABBY will be organizing a Live streaming session from Wonderchef’s exclusive brand store in Bengaluru. This will be the second live session. The first session was organized from the Bengaluru store itself, which garnered a lot of attention from netizens who were given a special discount on Wonderchef’s products.
India has great potential for innovative e-commerce platforms and the COVID-19 outbreak across the globe has propelled it further. Livestreaming e-commerce in India is a very novel concept where brands can promote and sell their products through influencer streams on their own social media channels.
Talking about the innovative association, Ravi Saxena, Managing Director, Wonderchef, said, “Wonderchef has not only evolved as a thought leader in cookware and kitchen appliances but also has been a pioneer in adopting technology in curating its products as well in its sales and marketing initiatives. With this association, we aim to bring a change in the way people shop for consumer durables. Through the live sessions, we will demonstrate our products available at various stores, thus facilitating buyers to shop online from the comfort of their homes. The shoppers can also get their questions answered at the very same time.”
Nidhi Sharma, Founder of Abby, stated, “Livestreaming can be a bridge between brands and shoppers in more ways than one. Live-streams can be conducted at stores, brand offices, studios, or even from the home of the live-streamer, depending upon the theme. With in-store live-streams, shoppers feel the vibe of the brand store and get engaged with their favorite brands. Also, with two-way interaction, a live-streamer can take any questions from the shoppers and answer them live. Brands benefit from quick feedback from their users along with increased awareness and sales. I couldn’t be more excited in collaborating with a pioneering brand like Wonderchef to reach their consumers with the power of live demonstrations and two-way interactions which empower consumers to make faster and better purchases.”
In the previous live session, around 150 users joined in and purchased products online. Apart from this, Abby also gave an elaborate demo of nutri-blend to showcase the specifications and functioning of the product.