With a planned investment of $1.5 Million for 6 stores in Delhi-NCR, India’s leading furniture e-tailer WoodenStreet continues its expansion drive by launching two new experience stores in the cities of Gurugram and Noida, at Golf Course Road and Sector 104 locales, respectively. Each store, stretching over an area of 3,000 to 4,000 sqft, is expected to contribute around Rs 4 to 5 crores in sales.
The company, already operating a brick-and-mortar in Kirti Nagar, Delhi, will also hire a staff of 40 to oversee the new stores. These new stores are built on the concept of what the company calls the ‘Brand Grand Affair’, targeting the luxury needs of metropolises through a range of luxurious yet affordable services.
Lokendra Ranawat, CEO of WoodenStreet, said, “Gurugram and Noida, both cities sit at the convergence of India’s cosmopolitan culture-diverse in international tastes yet rooted within the nation’s heritage. As India’s populace flocks towards these hubs, teeming with development and growth, we aim to be the one-stop-shop for everyone’s furniture and furnishing needs.”
The new Gurugram and Noida stores offer a host of premium products, be it modern as well as traditional solid wood furniture pieces or home furnishing segments such as carpets, lamps, and lighting, etc.
The stores prominently feature furniture and furnishings in grand settings, marked by beautiful arches, creative partitions in woodwork and metal, eye-catching wallpapers, ambient lighting, and touches of ethnic artistic crafts. This is topped with warm, personal attention to help the customers in deciding the right furniture for their home, along with interior designing services.
“We want the experience of buying furniture and furnishings to go hand-in-hand, and this is why we’ll also be tying up with interior designers and architects all over India,” Ranawat added.
WoodenStreet plans to further its presence within the National Capital Region by erecting two more brick-and-mortar stores within 24 months (bringing the total count to 5 stores in this region), and already has a massive 1 lakh sqft delivery hub ready to service the upcoming as well as existing stores, including a planned store in Chandigarh.