Woodland, the worldwide much-reckoned brand known for its extensive line of footwear, performance Apparel, and outdoor Gear, has marked its entry into the personal care space with the launch of an exclusive range of deodorants catering to both men and women.
As an undisputed innovator in the Indian outdoor-gear industry, Woodland has harnessed cutting-edge technology and extensive research to cater to the varied sensibilities of its patrons with this exciting launch. The newly launched line is a part of the Spring & Summer 2021 Collection and features high-performance deodorants that ensure day-long sniff protection, freshness, and newness.
Inspired by the great outdoors, the fragrances of these deodorants are a mix-and-match of freshness and a whiff of nature that stands for the sense of adventure Woodland believes in. Starting at a promotional price of Rs 195, Woodland Deodorants comes in 3 fragrances, including Forest Dew, Mountain Mist, and Glacial Storm.
Speaking about the exciting launch, Harkirat Singh, Managing Director of Aero Club (The Maker Woodland and Woods), said, "With the launch of our most awaited line of deodorants for both men and women, we are thrilled beyond measure about diversifying into the personal care segment. It remains our constant endeavor to push our boundaries and offer best-in-class products to suit our customers’ unique needs."
"We are hopeful that this year will bring back a sense of normalcy we long for and exciting avenues to venture out and explore the outdoors. On this note, we are happy to add deodorants to our product portfolio that is not only a perfect accompaniment for outdoors but are also nominally priced. These unique fragrances capture a whiff of nature in a bottle and embody the sense of the adventure that WOODLAND, as a brand, believes in," he added.