As WOW delivered impeccable products by blending 'nature' and 'science', the brand gained popularity among consumers who wanted to nourish and maintain their skin and hair health. Initially, the growth was exclusively from the brands’ presence in online marketplaces like Amazon, Flipkart, Nykaa, Purplle, etc. However, with increasing brand awareness and popularity, consumers wanted a more ‘touch, feel and test’ experience, and better accessibility to the products. This spurred the brand to put more focus on its offline retail strategy and expand its presence in the brick-and-mortar stores across the country.
Now, WOW products are available in the mainstream market which holds a bigger revenue share than online stores. From house hoardings across cities in India to collaboration with PVR cinemas, WOW is showing strong signs of emerging as a market leader in beauty products in the offline retail space.
Actress Bhumi Pednekar, Brand Ambassador for WOW Skin Science’s range of skincare products, said, “It’s an ecstatic feeling to spot hoardings launched by my favorite brand WOW Skin Science across Mumbai city. I bank upon their products for they are made with natural ingredients and have no harsh chemicals.”
Madhur Acharya, Marketing Head of WOW Skin Science, stated, “The company is delighted to offer genuine natural products to their customers and is proud of the formulations that are without any synthetic additives like silicones, mineral oil, parabens, sulphates, and artificial fragrance. The products are mild and gentle on skin and hair and help to deliver long-term results.”
“WOW Skin Science is a brand that prides itself on offering natural products derived from ancient beauty and wellness recipes. We have always been passionate about curating products as per the needs of our customers and we will forever do so with nature’s help,” Acharya added.
Disha Patani, who is the brand ambassador for WOW Skin Science’s range of hair care products, too shared her excitement regarding the company's entry into the physical retail space. She said, “My collaboration with WOW Skin Science has been great. They have some amazing product ranges, totally natural too and I relate to all of them.”