Yardley has announced its foray into the “no gas” body-perfume category with the launch of its perfume body spray. The brand has launched The Elite Collection by Yardley Gentleman, which will include three variants, which is the company’s first range of no-gas body perfumes for the men’s category.
The 250-year-old legacy brand has a presence across personal fragrance categories, including deodorant sprays, Eau de colognes, and eau de toilette for both women and men. Expanding on its existing range of fragrances in the country, the new body perfumes come in Stellar Spice, Intense Fougere, and Classy Musk fragrances in a stylish can. Consisting of perfumes rather than vaporizers makes it long-lasting and functionally beneficial to consumers looking for options addressing the need to carry a deodorant or feel the constant fear of smelling bad due to their fast-paced lifestyle.
Manish Vyas, Business Head at Yardley India says, “The No- Gas deodorant category is the fastest-growing segment and has evolved as a separate product category in itself. The men’s grooming category has a great opportunity to grow in India. Yardley has strong latent brand equity in India, and we are looking to target the younger men through our contemporary product offerings. The new range of No-Gas Body perfume shares similar characteristics of a perfume, giving the product an edge over other deodorants available in the market. With this launch, we look forward to significant growth in our market share and foray into some sub-segments which are significant and growing.”
Positioning its no-gas variant at a premium to the regular range, the product is priced at Rs 249 for a 120 ml bottle. They will be available at the nearest stores, and e-commerce platforms as well as the Yardley web store.