German online retailer Zalando has announced a strategic partnership with LVMH's Sephora. With this, the beauty products chain can offer its products via Zalando's platform.
Zalando x LVMH's Sephora partnership will be launched in Germany in the fourth quarter. It will be expanded to other Zalando markets from 2022.
Martin Brok, CEO of Sephora, said, “Fifty years after opening its first store, Sephora once again disrupts prestige beauty by joining forces with Zalando to create the ultimate online prestige beauty destination for Zalando's 42 million active customers.”
Sephora is operating in 35 countries and has 2,000 stores globally, with roughly half in Europe.
David Schneider, Co-CEO, Zalando, said, “Beauty represents a huge and exciting opportunity for us, with the online beauty market still largely untapped in Europe.”
Europe's online-only fashion retailer Zalando has seen sales soar during coronavirus lockdowns, with revenues in the January-March period up 47 percent to $2.67 billion.