Zoya from the House of Tata Unveils the All-White Collection 'Samave'
Zoya from the House of Tata Unveils the All-White Collection 'Samave'

Zoya, the exquisite diamond boutique from the House of Tata, has introduced Samāvé, an autograph collection of rare jewelry that fashions inspiration from ancient fables of women, water and life. The all-white collection is evocative and modern, designed with clean lines in rose and white gold and its visual vocabulary seamlessly interprets architectural elements from India’s ancient stepwells into a unique design language, to deliver a versatile selection of rings and earrings, neckpieces and bracelets.

Handcrafted for the Zoya woman, every piece in this exquisite collection of 'haute joaillerie' is designed to make her every day, ever so special. With Samāvé, Zoya further strengthens its peerless legacy of design innovation, reinventing the category in a showcase of immense creativity and advanced technical expertise. The luxury atelier proudly presents it's very first, registered patent ‘Zoya Baoli’ setting, an autograph collection that will feature in future collections, evolving into a distinctive brand identifier.

Amanpreet Ahluwalia, Business Head, Zoya, said, “It is a passion for immaculate design and an innate understanding of the woman and her journey that drives Zoya. Zoya has always challenged traditional notions that endorse the view that jewellery was meant to display one's status and be worn sparingly. Samāvé is designed to make your daily wear meaningful, with artistic pieces that reflect your individuality, resonate with personal meaning, are crafted to be wearable and celebrate your every day.”

Impeccably crafted, one piece at a time, every aspect of the crafting process in Zoya’s signature setting, is a labour of love and a demonstration of technical mastery. Stones are cut with precise artistry by Zoya’s master craftsmen to tease out their lustre. They are then placed at an unusual incline to seamlessly match the geometry of the outer square while balancing the inequities of natural stones. The angle and placement of baguettes in an unending loop, gives rise to a continuous stream of light, structurally designed to create a dramatic play of light and shadows.

In the unexpected ‘reverse’ architecture of the setting, a round brilliant cut diamond is placed in the centre, representing the aquatic heart of the stepwell, the essence of life. The inaccessibility of the areas inside the setting presents a challenge for precision in shaping, making traditional prongs impossible to use. Samāvé’s unique setting is then achieved through the very precise casting of diamonds directly into the gold. Only diamonds of the finest quality are chosen for Samāvé, based on their ability to survive the intense heat of the casting process that takes place in a furnace. Tiny azure-cut windows behind the stones ensure accessibility for polishing tools, that finally deliver the impeccable finish that has become synonymous with a Zoya product.

Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited, added, “This collection is a distinguished feat in jewellery making. The design story celebrates the centrifugal force that is the Zoya woman while the patent underscores Zoya’s commitment to continuous investment in design innovation, excellence in craftsmanship and legacy of creating works of art that bring together global sensibilities, and redefine the way in which fine jewellery is presented in India and globally.”

Samāvé is now available in Zoya boutiques in Mumbai, Delhi and Bengaluru and in Zoya Galleries in Ahmedabad, Chennai and Kolkata.

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