Technology has proved highly beneficial for the retail industry, may it be shopping apps, AI or even soon to be operational voice based personal assistance. Is this a beginning of a new chapter in the retail ecosystem?
From the day digital transaction was implemented, it has not only played an anchor role for the consumers, but also for the retail brands. In connection with the 1 billion mark, RBI said it was achieved in December.
The Indian retail market is a complex market owing to the size and population of India. Different consumption patterns exist across the country owing to diverse influences, seasonal and other cultural factors.