How L'Oreal India is Transforming from a Beauty to a BeautyTech Brand
The pandemic has undoubtedly led to changes and, in some areas, acceleration of existing trends in consumer behavior within the beauty category.
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How Future Group Turned Pandemic into an Opportunity
Pawan Sarda, Group CMO, Future Group- Digital, Marketing & E-Commerce, says, "During the pandemic, the biggest strategy change that Big Bazaar opted for was shifting to multi-channels or having an omnichannel presence."
Mumbai-based Parekh Ornaments Growing on the Back of Intrinsic Designs & Tech Integration
Started with five kgs of gold and a loan in 1993 in Mumbai by Rajmal Parekh, Parekh Ornaments has grown into one of the top jewellers in the city and has over 14,000 customers.
How Incorporating Blockchain Technology Will Help The Organic World Build Traceability Solution For Transparency of Authentic Sources
The passion for organic farming, the desire to eat healthy food, and the overarching wish that this wholesome produce should be made accessible and affordable to all, lies at the root of The Organic World.
Why Carmesi is Betting Big on Curating Content andEducating Consumers
Apart from its website, Carmesi is readily available across many online channels, including Purplle, Amazon, Flipkart, Nykaa, Big Basket, Zivame, Netmeds, Pharmeasy, etc.
How Disney India is Navigating Through the Pandemic to Still Rule the Character Licensing Industry
In November 2020, Disney India launched shopDisney.in offering authentic products across Disney, Pixar, Marvel and Star Wars, and has witnessed an increase in traffic since on the website throughout the pandemic.
The 'UNLMTD' Way of Life With Furlenco's All New Furniture Subscription Plan
UNLMTD is an annual subscription plan (billed annually) that comes to as low as Rs 4999 (plus taxes) per month. And just for that much, one can pick up to 15 furniture and home appliance products from any category and of any design.
How Centuary Mattresses is Driving Innovation in the Mattress Industry
Centuary Mattresses has established a strong presence in the country across 18 states with 4,500+ dealers and 450+ exclusive brand stores.
How D2C Strategy is Helping Rage Coffee to Acquire Customers
During the lockdown last year, Rage Coffee had clocked a four-fold increase in online and offline sales with a 300 percent surge in sales.
How D2C Brand Pilgrim is Bringing Global Beauty Practices to India
The brand currently offers 35 SKUs across hair, face, and bath-body in the price range of Rs 30 -800.
How D2C Brand Raisin is Betting on Seamless Customer Experience for Continuous Growth
The founders have envisioned Raisin to reach directly to the consumers with premium quality products and to ensure that there is greater transparency in the garment making process along with a great pricing.
How Homegrown D2C Fashion Brand Freakins is Planning to go Global
Being a young start-up, the brand has gained a lot of recognition in the country by offering trendy styles in denim with international quality for women.
Vedas Cure's D2C Push Towards the Ayurvedic Way of Life
"For any D2C brand, storytelling should be a key component of their marketing approach. To win new-age discerning consumers, D2C firms should invest in AI-based consumer intelligence technology."
Why SkinKraft is Betting Big on Personalization to Expand its D2C Customer Base
Currently, the brand has 7,50,000 users with repeat rates as high as 40 percent.
How Orientbell Tiles is Leveraging Tech to Enhance Consumer Experience
With over 3,000+ designs and a strong distribution network of 2,500+ channel partners, Orientbell Tiles is disrupting the buying and selling of tiles with its digital tools.
How Seven Spring is Planning to Expand its Omnichannel Reach
The products of the brand are available online on channels with multi-platform approaches.
How D2C Sleep Solutions Brand SleepyCat is Disrupting the Segment with Tech-Driven Products?
"What works in a D2C set-up is customer-centric product development, comfortable purchase experience, smoother delivery processes, consistency in quality and a strong community base."
How Myints is Preparing to Foray into D2C Category
By the second year of its operations, it aims to be available across all channels - D2C, e-commerce, and offline channels, in 15 cities of the country, in retail as well as HORECA segments.
How Jimmy's Cocktails is Planning to Build Rs 100 crore Brand in 3 years
In less than a year, the brand has served over 1 million cocktails across India and scaled its presence to 2,500 retail outlets, and achieved 20x growth in revenue.
How Sleep Solutions Brand Livpure is Planning to go Omnichannel
The brand is currently not available offline but it is looking to open stores sometime next year so that we can provide customers a touchpoint to experience our products in person.
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