Prabhkiran Singh, CEO, and Founder, Bewakoof while speaking at a webinar #EmpoweringD2C in collaboration with Shipway states, "Our purpose at Bewakoof is to add lightheartedness to life. We do it by adding expressions to our products.
While pivoting to digital technologies, B2C and B2B apps, the FMCG companies have also realigned their product portfolios in a major way capitalizing on the shifting consumer preferences and behavior in times of the pandemic.
D2C model is bringing many changes in this new landscape, creating a more engaging experience, improving retailer's customer relationships, keeping transparent transactions, producing better products with better pricing.
D2C will no longer be limited to niche brand offerings but will emerge as a powerful sales medium owing to its stability against disruptions because of digital infrastructure and internal supply chain value.