Perspectives

1 - 20 Result out of 120

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From Traditional Retail to D2C: How the Shopping Landscape is Changing Customer Engagement

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A retail enterprise armed with this data can accordingly tailor differential experiences and offerings to the consumer. There is no one-size-fits-all marketing here.

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What Future Holds For India's D2C Segment?

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In the rapidly growing India's D2C space, how are D2C brands tackling the major challenges in their path of growth

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Financial Prudence: Thumb Rule to a Successful D2C Brand

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Most start-ups are built with an aspiration to scale into unicorns (if not decacorns) - however, more than 97 percent of them eventually get consumed as popcorns!

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Understanding Direct-to-Consumer Market Opportunity

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Consumer acquisition is a significant objective for any brand starting up early in its journey.

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The KYC Factor Through D2C

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Offering products tailor-made to the expectations of the customers comes through D2C after brands have understood consumer needs.

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5 D2C Retail Trends Shaping Consumer-Brand Relationship

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D2C brands sell their products directly to customers without any middlemen. These brands work independently and do not depend on stores or any indirect middlemen.

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How D2C Platforms have Accelerated Fashion E-commerce Business

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According to reports, the Indian D2C market is expecting a hike of the $100 billion-plus mark.

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Marketing Strategies to Scale D2C Retail Brands

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The D2C model is rising at a steady pace because it removes the hassle of dealing with middlemen, ensuring manufacturers exercise full freedom over their brands.

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How D2C Apparel Brand Bewakoof is Disrupting the Online Fashion Industry

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Prabhkiran Singh, CEO, and Founder, Bewakoof while speaking at a webinar #EmpoweringD2C in collaboration with Shipway states, "Our purpose at Bewakoof is to add lightheartedness to life. We do it by adding expressions to our products.

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How Beauty Brands Are Capitalizing On D2C And Marketplace Model To Maximize Their Reach To The Customers

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With the onset of the pandemic, it has become more apparent for beauty brands to hold a strong digital presence, especially in commerce operations.

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What Steps D2C Brands are Taking to Win Customer Loyalty

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D2C brands are the disruptors as they have gained huge attention and reached a large customer base through social media.

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How Bright is the Future of D2C Model in India

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D2C allows manufacturers to test new products with certain demographics and receive feedback on a smaller scale

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Why Sustainability Should be at the Core of Every D2C Personal Care Brand

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Have we suddenly become more conscious about our consumer choices? Do you think more consumers think about the environment while making purchase decisions?

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FMCG Companies Bet Big on Direct-to-Consumer Reach

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While pivoting to digital technologies, B2C and B2B apps, the FMCG companies have also realigned their product portfolios in a major way capitalizing on the shifting consumer preferences and behavior in times of the pandemic.

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How D2C Brands can Leverage Technology to Excel in the E-commerce Space

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According to a recent report, India's D2C market is estimated to reach a whopping $100 billion by 2025.

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How to Build a Successful D2C Brand

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D2C model is bringing many changes in this new landscape, creating a more engaging experience, improving retailer's customer relationships, keeping transparent transactions, producing better products with better pricing.

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How does Shipway's NDR Management Help to Reduce the RTO Percentage?

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NDR, Non-Delivery Report is a report generated by the courier partner for undelivered purchase orders or failed delivery attempts.

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How has the D2C Platform Accelerated E-commerce Business?

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How has the D2C Platform Accelerated E-commerce Business?

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How is the Marketing Strategy for D2C Brands Different from Traditional Brands

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Effective marketing for D2C brands involves studying different social commerce platforms separately, build content, visual imagery, and rich video assets that connect with consumers.

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How Opting for D2C Strategy is Proving to be a Boon for Beauty & Personal Care Brands

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D2C will no longer be limited to niche brand offerings but will emerge as a powerful sales medium owing to its stability against disruptions because of digital infrastructure and internal supply chain value.