Pragati, with over 10 years of experience in varied fields of design and brand management has been steering the private label portfolio at pepperfry, which is India’s leading eCommerce business in the home & furniture space, for 5 years. Not only did she successfully manage the private label portfolio for existing brands (to gain positive margin contribution to its business growth), but also launched several new initiatives, one of them being the launch of a new in-house brand in 2018 in the Mattress segment which has seen significant traction since its launch. Prior to working at pepperfry, she has worked in several key roles at LG Design India in the Research & Strategy space & as a design consultant with one of India’s leading design consultancies. She also forayed into starting out on her own in 2017 with an exhibition design & branding company which has since then worked with several Indian jewelry brands. Her proficiency in both design and business has helped her build good customer experience and profitability for the brands involved.