109° F introduced SNOOD - a multi utility fashion accessory which could be worn in 7 different ways depending on the mood and occasion: as a Scarf, Muffler, Head band, Shoulder Vest, Monkey Cap, etc, amongst others making sure one can spot a different look each day of the week. SNOOD is available in different colors, designs and sizes and currently is one of the most attuned fashion accessories one could carry giving a new look and feel every-time one wear’s it especially during the winter season when style becomes one of the most essential factor with New Year being just around the corner. It will be available in all the outlets from Rs. 295/- onwards.
On the launch Mr. Rahul Mehta, MD of Creative Lifestyles Pvt. Ltd, said: “109 F has always been innovative as a brand and is aware of the latest trends globally because being an International brand we are in touch with the latest fashion on a much larger platform; this is the reason why we have been able to come up with an accessory like “SNOOD”. We hope that as a brand we continue to receive the same kind of support from our loyal customers which we have received over the years.”