Coca Cola India: Launches LBR 2010

Commemorating 21 glorious years of Limca Book of Records, Coca-Cola
India recently launched its 21st edition, Limca Book of Records 2010.
The brand new edition enlists the achievements of 7 Indians who have
done India proud. The 7 “People of the Year” were chosen by an
independent panel consisting of H.K. Dua, Member of Parliament and
Prof. Dipankar Gupta.

Atul Singh, President & CEO Coca-Cola India & South West Asia says,
“Limca Book of Records has always been a platform for Indians,
unknown, unheard and unsung, to showcase their special talents. In its
21st edition, the book also acknowledges the significant contribution
of 7 prominent Indian luminaries from various walks of life by
felicitating them as ‘People of the Year’ 2010. The outstanding
achievements of these 7 stalwarts and other record holders in the
latest edition reveal the grandeur of 21 glorious years of Limca Book
of Records. The book truly catalogues ‘India at Her Best’.

•       The 21st avatar of Limca Book of Records incorporates achievements
across 20 buzzing fields like Human Endeavour, Sports, Medical
Science, Government, Painting etc.

•       As a special gesture, the Limca Book of Records also invited Ramesh
Babu, holder of 39 Limca Book of Records to the special function.

•       Kiran Karnik, Anand Mahindra, Anjolie Ela Menon, Justice J.S. Verma,
Dr Lalitha Regi, Sankara Netralaya, and Rahul Dravid are seven ‘People
of the Year.’